The main goal of a website is to generate interest for the products or services your buisness offers. Even though you can measure the effectiveness of your website by looking at the traffic, the best KPI for your website is its engagement rate.

If people are engaging with the content on your website, that means they're interested in what you have to offer. And one of the most effective ways to get people to engage is to use forms on your website. By using forms, you can get people's contact information to generate leads, ask them about what they're looking for, and ultimately gauge which products are generating the most interest.

But how do you build forms? With Serviceform's free, no-code online form builder, you can build interactive and engaging forms for your website even if you have zero coding knowledge. Once you're done building, all you have to do is copy and paste the pixel code of your Serviceform account into the head tag of your website. Yes, you read it right – just copy and paste! Zero coding knowledge required.

And you can easily customise your website forms to match your brand and style. If you need an online form for your website, try our online form builder here. It's free!