A WordPress popup plugin is a WordPress plugin that helps you easily install a popup onto your WordPress website.
Popups are an excellent tool to reduce website bounce rate and increase engagement. If your website runs on the WordPress CMS, the easiest way to install a popup is through a WordPress popup plugin.

The Serviceform Pixel is a great WordPress popup plugin to make popup installation easy. Using Serviceform's free popup builder, you can create a free popup for your WordPress website. After creation, go to your WordPress account and install the 'Serviceform Pixel' plugin. Once you've installed the pixel, find your pixel ID from your Serviceform account. Then enter the pixel ID into the Serviceform plugin you’ve already installed.