Leads are good. But if you get too many unqualified website leads, your sales team will be wasting time reaching out to leads that won't convert.

That's why companies should focus on qualifying their leads when optimising their website for better conversion. There's plenty of conversion tools businesses use to generate leads through their website and popups are one of the most popular.

Popups generate leads well. But how do we qualify them? With Serviceform's no-code popup builder, you can include a couple qualifying questions – like what they're looking to buy, their postcode, or anything else that might help you qualify them.

Look at the above example popup from our American real estate customer First Team. They're asking for the postcode of the customer with the contact information and based on that postcode, our system directly sends the lead to the appropriate real estate agent who's handling that area.

With a simple qualifying question, First Team was able to save a lot of time they'd otherwise spend on sorting the leads manually. With Serviceform's free no-code popup builder, you can also build your own popup to generate qualified leads.