Live chat is a popular communication channel that allows website visitors to engage with businesses and get immediate support or information through a chat window. It's like having a helpful customer service representative at your fingertips.

When a visitor arrives on a website, they see the 'Chat' button prominently displayed on the page. If they need assistance, they click on the button, and a chat window pops up. The visitor can then type their question or concern.

On the other end, the business operator sees the message in real time and types back a response. The conversation continues back and forth until the visitor is satisfied with the support they've received.

Live chat is a powerful tool for businesses because it allows them to provide personalised and timely support to customers. It's also an opportunity to build rapport and enhance customer satisfaction. Plus, it's a convenient way for customers to get the help they need without having to make a phone call or wait for an email response.