How to create the best free popup to use with Google Analytics

Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. With Google Analytics, you can track a wide range of metrics, including website visits, page views, time on site, bounce rate, and much more. 

Capturing customer data through your website is an essential part of any successful digital marketing strategy. This information can help you understand who your target audience is, what they are interested in, and what they need. 

Popups are a powerful tool for collecting website leads. Popups are a great way to build your email list, which can be used for future marketing efforts, or to ask for direct feedback from your visitors. 

Connecting your popups with Google Analytics is a smart move for any business. By doing so, you can see the impact that your popups are having on your website's performance and track key metrics like visitor engagement, leads generated, and conversion rates. 

Choose the most reliable and high-quality popup solution for your Google Analytics.

Why Serviceform Smart popup is the best for Google Analytics

  • Offer coupons, smart bundles, free shipping, upsell, and cross-sell related items to reduce cart abandonment.
  • Encourage visitors to take specific actions such as subscribing to your newsletter, learning about your expertise, or downloading a lead magnet.
  • Serviceform offers dozens of widgets and fully customisable branding options to make your popups unique.
  • Serviceform simplifies getting the most out of your web data and offers unparalleled customer success and support.
  • Keep an eye on your website and popup's performance with built-in analytics, at no extra cost.
  • Have our team build and install the popups, allowing you to focus on growing your business.
  • Get inspired with a library of over 500+ tested and proven templates, available for you to use for free.

Step 1. Create your Serviceform account 

Start by creating your free Serviceform account. After that, you can generate your Serviceform pixel in the box below. To start, type your website URL and select "START NOW".

Step 2. Install the free popup on your website

Using HTML

If you're a tech-savvy person or have a developer in your team, it's easy to add a Serviceform Popup to your website using HTML. 

To start, click on the website you’ve set up on your Serviceform account and select settings. 

Then, copy the pixel code and paste it on the header tag section of your website. 

Voila! Your website just got a lot cooler with Serviceform’s Smart popup. 

Using Google Tag Manager

No worries if HTML isn't your thing. Installing the Serviceform pixel onto your website using Google Tag Manager is easy. 

Simply choose the option to install via Google Tag Manager in your Serviceform account, then copy your unique pixel code.

Next, head over to your Google Tag Manager account and create a new tag. Then name your tag.

Once you've named your tag, head to the tag configuration and choose custom HTML from the drop-down menu. Then, simply paste the Serviceform pixel code you copied earlier into the code area.

Then click on ‘triggering’ and select ‘all pages.’ Then save your work and press submit. In the submission configuration screen, type ‘Adding Serviceform pixel’ into the ‘Version name’ area, and you’re all set. 

Step 3. Test if your Serviceform pixel is live

You can check if your pixel is active by looking at the top right corner of your dashboard.

If you see a green circle, that means it's active and ready to go. But if you see a red circle, it means it's not active yet. No worries, just give it a quick check and get it up and running in no time. 

Step 4. Connect your popup with Google Analytics 

Bringing your Serviceform Popup and Google Analytics together has never been a smoother ride. With just a few clicks, you'll be able to send your "Chat started" and "Chat submitted" events with ease. 

To activate this feature, go to the settings in the popup builder. Within the settings section, select "Tracking and advanced settings" and insert the tracking script pixel. 

To use these in Google Tag Manager, you must add a “Trigger” and a “Tag”. 

Simply set the event name to "Serviceform" and set the trigger to activate on "All Custom Events". And just like that, all of your Serviceform events will be starting this trigger, ready to be brought to life in Google Tag Manager.

Select the "Google Analytics: GA4 Event" tag type and add your configuration tag or measurement ID (which can be found in your GA 4 admin data streams website settings). 

Then, customise the event parameters to fit your specific needs. In our example, we use the dynamic event name {{DLV - chatProgress}} which can be chat started, chat complete, or redirect, based on the user's trigger.

Double-check that your data comes through to Google Analytics as wanted.

The beauty of Google Tag Manager is that you can take your Serviceform data to the next level with customisations. 

For example, you could enhance your event naming by transforming it from "Event name: Serviceform {{DLV - chatProgress}}" to something more unique and distinguishable from your other events. 

Great job! You're all set.

From now on, every time a customer finishes interacting with the popup and submits their details, this information will be automatically recorded in your Google Analytics account.

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