How to create the best free live chat to use with Google Analytics

Google Analytics is the ultimate game-changer for businesses looking to simplify their operations and grow their online presence. It helps companies capture and organise customer data, streamline sales and marketing processes, and deliver an exceptional customer experience.

Gathering customer data is imperative for any company aspiring to expand and thrive in today's digital arena. live chats offer an instant link to your website visitors, allowing you to obtain valuable information such as their name, email, location, etc. 

Live chats are becoming increasingly popular as a way to collect website leads. A live chat is a chat function that allows you to engage with visitors in real-time, allowing you to gather information about their needs and preferences. 

Connecting your live chat with Google Analytics is a smart move for any business. By doing so, you can see the impact that your live chat is having on your website's performance and track key metrics like customer engagement, leads generated, and conversion rates.

Choose the most reliable and high-quality live chat solution for your Google Analytics.

Why Serviceform Live chat is the best for Google Analytics

  • Provide fast and efficient customer service through real-time live chat.
  • Support multiple teams and structure of agents, and manage all chats from different websites with a single parent account.
  • Track team performance with important metrics like total chats, missed chats, average wait time, and average reviews.
  • Monitor your customer journey on your website and assign conversations to individual agents or teams using filter tags.
  • Allow customers to easily upload files during live chat conversations.
  • Integrate live chat with your shopping cart for seamless customer support during the checkout process.
  • Get inspired with a library of over 500+ tested and proven templates, available for you to use for free.

Step 1. Create your Serviceform account 

Start by creating your free Serviceform account. After that, you can generate your Serviceform pixel in the box below. To start, type your website URL and select "START NOW".

Step 2. Install the free live chat on your website

Using HTML

If you're a tech-savvy person or have a developer in your team, it's easy to add a Serviceform lLve chat to your website using HTML. 

To start, click on the website you’ve set up on your Serviceform account and select settings. 

Then, copy the pixel code and paste it on the header tag section of your website. 

Voila! Your website just got a lot cooler with Serviceform’s Live chat. 

Using Google Tag Manager

No worries if HTML isn't your thing. Installing the Serviceform pixel onto your website using Google Tag Manager is easy. 

Simply choose the option to install via Google Tag Manager in your Serviceform account, then copy your unique pixel code.

Next, head over to your Google Tag Manager account and create a new tag. Then name your tag.

Once you've named your tag, head to the tag configuration and choose custom HTML from the drop-down menu. Then, simply paste the Serviceform pixel code you copied earlier into the code area.

Then click on ‘triggering’ and select ‘all pages.’ Then save your work and press submit. In the submission configuration screen, type ‘Adding Serviceform pixel’ into the ‘Version name’ area, and you’re all set. 

Step 3. Test if your Serviceform pixel is live

You can check if your pixel is active by looking at the top right corner of your dashboard.

If you see a green circle, that means it's active and ready to go. But if you see a red circle, it means it's not active yet. No worries, just give it a quick check and get it up and running in no time. 

Step 4. Connect your live chat with Google Analytics 

Bringing your Serviceform Live chat and Google Analytics together has never been a smoother ride. With just a few clicks, you'll be able to send your "Chat started" and "Chat submitted" events with ease. 

To activate this feature, go to the settings in the live chat builder. Within the settings section, select "Data layer and Google Analytics" and turn on the toggle labelled "Default GA push."

Normally this is enabled by default.

Further, you can customise the data layer names. 

To use these in Google Tag Manager, you must add a “Trigger” and a “Tag”. 

Simply set the event name to "Serviceform" and set the trigger to activate on "All Custom Events". And just like that, all of your Serviceform events will be starting this trigger, ready to be brought to life in Google Tag Manager.

Select the "Google Analytics: GA4 Event" tag type and add your configuration tag or measurement ID (which can be found in your GA 4 admin data streams website settings). 

Then, customise the event parameters to fit your specific needs. In our example, we use the dynamic event name {{DLV - chatProgress}} which can be chat started, chat complete, or redirect, based on the user's trigger.

Double-check that your data comes through to Google Analytics as wanted.

The beauty of Google Tag Manager is that you can take your Serviceform data to the next level with customisations. 

For example, you could enhance your event naming by transforming it from "Event name: Serviceform {{DLV - chatProgress}}" to something more unique and distinguishable from your other events. 

Great job! You're all set.

From now on, every time a customer finishes interacting with the live chat and submits their details, this information will be automatically recorded in your Google Analytics account.

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