Hubspot vs. Google Calendar: Which meeting scheduler is right for you?

Discover the differences between Hubspot and Google Calendar as meeting schedulers and choose the perfect one for your needs. Compare their features, integrations, and user experience to make an informed decision.

Online meeting scheduler tools have made juggling people’s schedules a thing of the past. And everyone’s thankful for that!

These tools let today’s customers book appointments anytime and from any device. Not only do these scheduling tools provide 24/7 availability, but they also offer personalised interactions that make customers feel listened to. They also get rid of endless email threads and phone calls, freeing up your time for more important tasks. Other benefits, you ask?

  • Master your schedule: Easily manage meetings and appointments all in one place. 
  • Appointment making made easy: Skip the emails and calls in getting everyone on the same page without the extra work. 

A meeting scheduling tool on your website saves you time while streamlining workflow. So how do you know which meeting scheduler tool is the best fit for you? Answering just that, let's look at the popular scheduling tools HubSpot and Google Calendar to help you determine which one is best for you.

Both HubSpot and Google Calendar offer tools that simplify the process of setting up appointments, even for those who lack technical expertise. What's more, both platforms have a variety of features that cater to different scheduling needs, letting you experiment with scheduling options. 

What is HubSpot?

HubSpot really doesn’t need an introduction. A leader in the conversion and CRM+ space, USA’s HubSpot’s meeting scheduler is actually free.

One of the most popular selling points is the tool coming integration-ready with whatever apps your company and team(s) are already using. Plus, any meeting contact is quick-synced with the HubSpot contacts database so there’s a uniquely built-in ecosystem with HubSpot to ease running your business – from meeting scheduling to warm-lead nurture and everything else.

Prospects can even schedule meetings with more than one person from your organisation in what are called group meeting links, which we think was a very cool, power-to-consumer feature. 

What is Google Calendar?

Used across the world for good reason, Google Calendar is simply all-reaching into the scheduling stratosphere and the most exciting part is, it’s (mostly) free.

Yes, there’s a business package for a few dollars every month to unlock even more features – but it would be misleading not to say that Google’s free calendar tool is better than most paid competitor offerings. The welcoming user interface is iconic in how simple it is to use and find your way around. You can use Google Calendar to task-manage not unlike a personal scheduler too while of course smartly managing all your meetings.

HubSpot Google Calendar
Additional features A-to-Z lead pipeline system supporting the meeting scheduler, reducing the need to use multiple platforms in lead up to or after any meeting.

World-renown, robust product suite to support pre- and post-meeting efforts.
Welcoming user interface.
Free version outperforms most paid competitors in the space.
Free trial period - -
Free version Yes. Yes. (With any Gmail or Google Workspace account)
Pricing Free. $6 per month for Business Starter users.
Integrations Syncs expertly with Google Calendar, Office 365, and more. Numerous integrations available.
Reporting and analytics - Google Workspace Marketplace add-ons and integrations available.
Reviews and ratings Has a 4.5 ⭐rating from 3,663 reviews on Capterra.
Has a 4.4 ⭐rating from 9,440 reviews on G2.
Has a 4.8 ⭐rating from 2,829 reviews on Capterra.
Has a 5 ⭐rating from 2,768 reviews on G2.
Customer support Knowledgebase support with academy and blog avenues available with lively worldwide community to ask more specific questions from. Help Centre available with tips and tutorials and a lively global user community.
Best suited for Any size business with a range of business goals but not wanting to heavily brand or own their meeting scheduling. Businesses of any size and with any meeting scheduling goals.

Haven’t found what you’re looking for? 


Not satisfied with what HubSpot and Google Calendar offer? Try Ourly, Serviceform's trending meeting scheduler tool! Ourly is perfect for both individual users and big teams. Schedule meetings with a calendar link, inside a chatbot or form, and even on the go with a QR code! With Ourly, you can schedule meetings without relying on email and then easily track important metrics for yourself and your team. Best of all, Ourly lets you schedule meetings outside regular working hours at no extra cost.

Our team
More about Ourly by Serviceform
Additional features Host as many events as you like with unlimited active events.
Customise event types to suit your needs.
Share your availability with others through a direct booking link.
Embed anywhere on your website like inside chatbots, forms, and more.
Manage leads by adding them directly to your CRM.
Powerful big team features such as round robin, random selection, and team availability
Used as a virtual business card with a sharable QR code
Get a free email signature that includes an attractive booking button.
Keep track of your booked meetings and generate reports.
Syncs with Google Calendar and Outlook.
Need more than a meeting scheduler? Also create Smart popups, Floating bars, Dynamic forms, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform!
Free template library with 500+ templates.
Free version Enjoy unlimited meeting scheduling, calendar statistics, and flexible meeting booking via a shareable link, QR code, and inside a website.
Pricing Serviceform has flexible pricing that suits your needs depending on how many event types and users you need, and if you want to have big team features like team scheduling and team calendar statistics.
Integrations Seamlessly integrate Ourly with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code meeting scheduler tool, literally, anyone can benefit from the next evolution in booking meetings and quickly.

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