How to create the best free form to use with Slack

Slack is a communication platform that brings all of your team's communication together in one place. It integrates with a variety of tools and services, making it easier for you to stay on top of your workflow. Whether you need to send a quick message to a colleague, or you want to organise a meeting, Slack makes it simple.

Capturing customer data through your website is a critical component of any successful digital marketing strategy. This information helps you understand your target audience, their needs, and how they interact with your website. 

Forms are a simple and effective way to collect information from customers. They can be used to gather information about customers, such as their names, email, and preferences. Forms can also be used to gather feedback, conduct surveys, and even sell products.

By connecting your Form with Slack, you can streamline your communication and stay on top of your workflow. You can receive notifications when new leads are generated and even respond to customer inquiries directly from Slack. This makes it easier for you to manage your business and stay connected with your customers.

Choose the most reliable and high-quality form solution for your Slack.

Why Serviceform Dynamic form is the best for Slack

  • Choose from a variety of form templates or create your own using the drag-and-drop form builder.
  • Create a personalised and engaging user experience with conversational forms that guide users through your website.
  • Collect valuable data and insights about your customers with Serviceform's deep-usage statistics and data export options.
  • We build our forms with security and reliability in mind, ensuring that your data is protected and your forms are always available.
  • Serviceform Forms are designed to reduce form abandonment and increase conversion rates, helping you turn more visitors into customers.
  • Serviceform Forms are optimised for fast loading times and a seamless user experience on any device.
  • Get inspired with a library of over 500+ tested and proven templates, available for you to use for free.

Step 1. Create your Serviceform account 

Start by creating your free Serviceform account. After that, you can generate your Serviceform pixel in the box below. To start, type your website URL and select "START NOW".

Step 2.  Install the free form on your website

Using HTML

If you're a tech-savvy person or have a developer in your team, it's easy to add a Serviceform Form to your website using HTML. 


To start, click on the website you’ve set up on your Serviceform account and select settings. 


Then, copy the pixel code and paste it on the header tag section of your website. 

Voila! Your website just got a lot cooler with Serviceform’s Dynamic form. 


Using Google Tag Manager

No worries if HTML isn't your thing. Installing the Serviceform pixel onto your website using Google Tag Manager is easy. 

Simply choose the option to install via Google Tag Manager in your Serviceform account, then copy your unique pixel code.

Next, head over to your Google Tag Manager account and create a new tag. Then name your tag.

Once you've named your tag, head to the tag configuration and choose custom HTML from the drop-down menu. Then, paste the Serviceform pixel code you copied earlier into the code area.

Then click on ‘triggering’ and select ‘all pages.’ Then save your work and press submit. In the submission configuration screen, type ‘Adding Serviceform pixel’ into the ‘Version name’ area, and you’re all set. 

Step 3. Test if your Serviceform pixel is live

You can check if your pixel is active by looking at the top right corner of your dashboard.

If you see a green circle, that means it's active and ready to go. But if you see a red circle, it means it's not active yet. No worries, just give it a quick check and get it up and running in no time. 

Step 4. Connect your form with Slack through Zapier

Once logged in, click on the option to create a new Zap. In the next step, select “Webhooks by Zapier” under the “App & Event” section, trigger the event “Catch Hook” and click “Continue”.

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Copy the webhook URL from the form's settings, then go to the preview and submit a test to see if the webhook correctly tracks your submission.


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On Zapier, go to “Test & Review”, and choose the request you want to monitor. 


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Now at the next step, select the Slack app and choose the “Create or Update Contact” action event. Proceed by selecting “Continue” and then pick your Slack account.

If you haven't connected your Zapier account yet, go to “Edit Accounts” and log in. Next, proceed to “Customise Contact” and fill in the necessary fields for successful integration with your Slack account. Once you have completed the desired information, select “Done Editing” and run the final test. 


Congratulations! You're now ready to go. You can run tests, set up email notifications, and more. 

Each time a customer completes a flow through the form and submits their information, that data will automatically be added to your Slack account. 

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