Forms are the newest trend in increasing engagement on your website and generating leads! No, really.
This is surprising because today’s forms are defying older stereotypes of being boring and really just avoided by web visitors unless required. By strategically placing forms on your website, you’re leveraging visitor interest the moment they’re actually interested. Sounds smart, right?
Using forms communicates more information about your products or services and in a uniquely detailed way. Below are a few examples of how today’s forms work for you:
Fill open positions fast: Dynamic forms make for talent finders in today’s markets.
- For example: Realtor application form template
Get more bookings: Web visitors that feel your forms are secure give an impression of a trustworthy business.
- For example: Book now form template
Empower web visitors: Let your visitors ask questions dynamically so they’re likelier to convert.
- For example: Dynamic enquiry form template
Newsletter content planning and feedback: Boost newsletter subscriptions and increase subscription loyalty by asking subscribers what content they want to read about.
- For example: Newsletter feedback form template
Above are just some real-world examples of today’s forms. In this article, we'll explore the popular online form builders Typeform and Gravity Forms to help you decide which online form builder is best for your business.
Both Typeform and Gravity Forms offer no-code form builders that make building and customising forms easy. The best part? Both platforms provide a range of form types your business can try out, including lead generation forms.
What is Typeform?
The very popular Typeform excels at straightforward forms, surveys and quizzes. Forms with Typeform are shown to accelerate growth while building brand loyalty for existing customers. Their easy-to-use online form builder has a number of fun features too and supports 20+ languages! Very cool.
Typeform’s online form builder has a drag-and-drop interface, making it quick to pick up and use. The company is big on GDPR-compliance while having enterprise-level security so customers (and you!) can feel safe inputting any information.
What is Gravity Forms?
Gravity Forms is a widely trusted WordPress form builder that’s described as world-class. It supports a number of add-ons like campaign monitoring through its higher-tier service packages but one of its more for-the-people aspects is the available knowledgebase for when you want official answers to common questions about the form builder – like CSS styling or integration details!
With a stronghold in ecommerce specifically and long GDPR-compliant, Gravity Forms is a great choice owing to its versatility in creating conversation flows for quite literally any industry and customer.
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