For web users, popups have proven more enemy than friend. ‘User experience disruptor’ is just one of the unhappy nicknames they’ve earned themselves over the years.
But if you use popups cleverly – like with exit intent popups – they can actually work for you rather than against you. Reducing your bounce rate and retaining users who’d otherwise leave your site is just one way this tool is improving its bad reputation. Below are a few other ways today’s popups are redeeming themselves:
Avoid abandoned carts: Remind web shoppers before they leave that there’s a cart waiting for them to check out – or even offer them a last-minute deal to complete purchase.
- For example: Cart abandonment popup template
Show off your partners: Strengthen brand trust by letting visitors know who you’ve partnered with.
- For example: Brand collaboration popup template
Spotlight your latest offer: Don’t let the final 24 hours of your latest website promotion go without a big push.
- For example: Free shipping popup template
So how do you build and then add a popup to your website? In this article, we’ll take a look at Poptin and OptinMonster to see which popup creator is right for you.
Both Poptin and OptinMonster provide easy, no-code popup builders. And both have a few different services packages to get you started.
What is Poptin?
Poptin offers popups in a few minutes and emphasises their ability to improve customer conversion rates. They use drag-and-drop design to add or remove fields, images et cetera. They have a strong range of popups that come gamified, mobile-ready, overlay the screen, and even in lightbox display (meaning the popup is illuminated against an opaque background). All of which are proven attention-grabbers and then attention-keepers.
To add, Poptin also offers page-level triggers (like time delay) as well as targeting (social media versus search engine traffic). Because anything you build can be A/B-tested inside Poptin, you can always get creative and quickly find out what works with your audience and what doesn’t.
What is OptinMonster?
OptinMonster offers two main popup types: Exit intent popups and Lightbox popups. Exit intent popups are popups that appear when a user tries to exit the webpage while Lightbox popups have your other page content fade into the background to grab the user’s attention.
But the coolest thing about OptinMonster is the ability to target these popups based on an email list, among other segments. OptinMonster offers page-level targeting, geo-location targeting, and device-based targeting, giving you control over who sees your popups, when, and on what pages.
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