For web users, popups just aren’t all that popular. It’s not uncommon for website popups to appear out of nowhere and famously interrupt the user experience.
Using popups smartly though – like with exit intent popups – can actually lower your website’s bounce rate and even retain users who’d otherwise leave your site. Here are some examples of what popups are doing nowadays:
Finding you top talent: Let visitors and fans of your brand know you’re hiring to maximise the applicant pool for your next job opening.
- For example: Now hiring popup template
Generating more leads: Attractive popups attract more people to take action and actually shop on your website!
- For example: Limited time sale popup template
Getting more app downloads: Popups make for great marketers and really rally visitors to download your app.
- For example: Download your app popup template
Sounds great! But how do you build and then add a popup to your website? In this article, we’ll take a look at OptinMonster and Popupsmart to see which popup creator is best for you.
Both OptinMonster and Popupsmart have no-code popup builders. And both have easy popup types to work with and see what aligns best with your business goals.
What is OptinMonster?
OptinMonster offers two main popup types: Exit intent popups and Lightbox popups. Exit intent popups are popups that appear when a user tries to exit the webpage while Lightbox popups have your other page content fade into the background to grab the user’s attention.
But the coolest thing about OptinMonster is the ability to target these popups based on an email list, among other segments. OptinMonster offers page-level targeting, geo-location targeting, and device-based targeting, giving you control over who sees your popups, when, and on what pages.
What is Popupsmart?
Popupsmart has highly customisable popups for ecommerce outfits. Building begins by asking you in plainspeak what your business goals are – which is awesome. What has them standing out is their specialisation in popups as email-list growers. With popups in as fast as one minute, you can go into as little or much detail as your business needs when building.
With Popupsmart, you can also engage your audience using custom triggers and other advanced settings in what they aptly call Smart Mode.
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