‘CRM’ stands for customer relationship management – and the keyword for CRMs is relationship. As in better relationships with customers, and customer data.
By rethinking the time sink that are spreadsheets, databases, and various apps, CRMs offer a streamlined way to manage your customer data.
It's a powerful tool that helps sales, marketing, and customer service teams work more efficiently; it also improves both time management and team organisation. With happy and even impressed clientele, the benefits of a CRM system stretch beyond just your company’s internal workings. So what are these other benefits?
- More intimate customer experience
- Superior workflows that are saving time
- Deeper sales insights to boost upsells
- Automated lead routing from any chatbot, form, or live chat interaction.
Using a CRM for your business is good business! But with countless options available, how do you know which is the best fit for you? Getting to the bottom of it, let's take a closer look at popular CRMs Zendesk and Pipedrive so you can determine which CRM meets your needs.
Zendesk and Pipedrive both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, giving you the flexibility to experiment with various management options.
What is Zendesk?
Zendesk is a customer service software that helps businesses of all sizes build stronger relationships with their customers. With its automation capabilities, businesses save time and also streamline their support processes, allowing their support agents to focus on delivering exceptional customer service.
Zendesk's tool suite is designed to cater to the diverse needs of businesses, regardless of their size or industry. From email to social media support, businesses can manage customer enquiries across channels and critically provide consistent support experiences.
With its analytics tools, businesses can moreover gain valuable insights into customer support metrics and identify areas for improvement.
What is Pipedrive?
Pipedrive is really a software ecosystem that provides marketing, sales, and support solutions to teams both big and small. With an emphasis visually on ease of use, interfacing with Pipedrive’s CRM is resonating with its users.
There are 5 targeted addons for the CRM: LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects. From email marketing campaigns to lead management, Pipedrive ultimately gives businesses the tools they need to succeed and look good doing it.
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