Customer relationship management is a mouthful. That’s why it didn’t take long for the acronym CRM to take hold. CRMs are all about economically managing customer interactions.
By replacing the administrative layers of spreadsheets, databases, and various apps, CRMs offer an accessibly human way to manage (a lot of!) data.
It's a powerful tool, to be sure, helping sales, marketing, and customer service teams all around the world. Saving time and simplifying team management are just the tip of the CRM iceberg. What else can CRMs help with?
- More hands-on and future-oriented customer experience.
- Comparable visuals resulting in opportunity-spotting sales patterns
- More time for nurturing leads with available sales automation.
- Automatic lead data capture after website interactions.
If you're looking to streamline lead management and automate internal workflows, using a CRM for your business would make for good business. So how do you know which is the best fit for you? In that spirit, let's take a closer look at popular CRMs Zendesk and Monday to help you find your CRM diamond in the rough.
To kick things off, Zendesk and Monday both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, affording CRM users the flexibility to experiment with management styles.
What is Zendesk?
Zendesk is a customer service software that helps businesses of all sizes build stronger relationships with their customers. With its automation capabilities, businesses save time and also streamline their support processes, allowing their support agents to focus on delivering exceptional customer service.
Zendesk's tool suite is designed to cater to the diverse needs of businesses, regardless of their size or industry. From email to social media support, businesses can manage customer enquiries across channels and critically provide consistent support experiences.
With its analytics tools, businesses can moreover gain valuable insights into customer support metrics and identify areas for improvement.
What is Monday?
Monday (often stylised monday) is a well-branded CRM solution for customer-facing teams. Monday delivers the industry standard on lead capturing, email sync, sales pipeline oversight, and performance tracking. Salespeople using Monday can definitely look forward to being more hands-on with customers owing to Monday’s CRM handling more redundant customer management tasks.
Monday’s enterprise solution comes with HIPAA compliance and a really well built-out user permissions and security setup, so it’s easy to see how Monday’s sales CRM benefits teams of all sizes.
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