Wufoo vs. Jotform: Which online form builder is right for you?

Which online form builder is right for you? See which of these two form builders is the better choice for your business with this detailed comparison.

Forms are still struggling in web users’ minds not to be the boring version of old we all know. But thanks to today’s dynamic forms, that perception is changing. And web visitors are showing more and more interest in filling out online forms again. 

Interactive forms are a smart way to increase engagement on your website and generate leads. By strategically placing forms in sections on your website where you leverage visitor interest, you get them to more loyally engage with your website. 

Using forms communicates information about your products or services in a unique way. So forms don't have to be boring after all! Here are a few examples how:

Hiring forms: Let a dynamic recruitment form make the recruitment process easier for your HR team.

Lead generating forms: Collect leads creatively across product pages.

Pre-order and sales-increasing forms: Create pre-order and fun order forms with a payment gateway inside the form itself using Stripe. 

Newsletter content planning and feedback: Boost newsletter subscriptions and increase subscription loyalty by asking subscribers what content they want to read about. 

Above are just some real-world examples of today’s forms. In this article, we'll explore the popular online form builders Wufoo and Jotform to help you decide which online form builder is best for your business.

Both Wufoo and Jotform offer no-code form builders that make building and customising forms easy. The best part? Both platforms provide a range of form types your business can try out, including lead generation forms.

What is Wufoo?

Through Wufoo’s online form builder, you can build registration forms, application forms, surveys, contact forms, payment forms, and more. 

Wufoo’s online form builder is easy to use and lets you create forms to collect not only data, but also files and payments. And none of the above requires coding knowledge. You can process payments through one of Wufoo’s payment partners, like PayPal, Stripe, and Authorize.Net.

And Wufoo’s online form builder lets you easily customise your form to match the look and feel of your brand or website – with or without CSS know-how.

What is Jotform? 

Jotform is a juggernaut in the online form builder market. Their easy-to-use online form builder has a number of cool features you can use for your form with zero coding knowledge needed. 

Jotform’s builder interface is easy but that’s not what makes them a standout. Jotform’s strength is in their template library, which is massive. Whatever industry you’re in, they likely have ready-made templates to meet your goals.


Wufoo Jotform
Additional features Conditional logic to personalise the form experience for each user based on responses.
Easily transfer data from forms to your CRM.
Accept payments and file uploads through forms.
Easy drag-and-drop form builder.
Analyse your data with custom reports.
Powerful conditional logic options.
Inside-form payment capabilities.
Workflow automation and industry-leading template library available.
Free trial period - -
Free version Free demo available. (Build up to 5 forms with up to 10 fields each, and collect 100 entries per month.) Yes. (Build up to 5 forms)
Pricing Starting at $14.08 per month. Silver package starting at $39 per month (billed annually).
Integrations Can connect with many apps via Zapier. Jotform forms can be integrated with CRMs, payment gateways, email, CMS, and document storage platforms.
Reporting and analytics Wufoo lets you build custom reports from your account to customise your data based on your requirement. Only basic statistics are available.
Reviews and ratings Has a 4.4 ⭐star rating from 204 reviews in Capterra
Has a 4.2 ⭐star rating from 294 reviews on G2.
Has a 4.6 ⭐star rating from 1,315 reviews on Capterra.
Has a 4.7 star ⭐ rating from 1,499 reviews on G2.
Customer support 24/7 customer support through its team of experts. Enterprise plan affords the best real-time support options.
Best suited for Ideal for small to medium-sized businesses looking to optimise website conversion rates. Small to medium-sized businesses or smaller marketing teams looking to streamline website form use.

Haven’t found what you’re looking for? 


If Wufoo and Jotform don't quite meet your needs, try Serviceform's free online form builder! With Serviceform, building dynamic forms for your website is easy and takes less than 5 minutes. Serviceform’s online form builder is uniquely suited for all use cases and comes supported with 500+ use-case templates for you to draw inspiration from.

Our easy, no-code form builder lets anyone create forms for their website. Installation is a matter of copy-pasting a simple pixel code into the head tag of your website. It’s that easy! 

The options we offer are limitless. Serviceform’s online form builder creates innovative forms like dynamic landing pages, forms that calculate quotes and offers or immediately book meetings for highly-engaged prospects, and even process payments as well as recurring monthly orders, and so much more.


Our team
More about Serviceform online form builder
Additional features No-code, online form builder
Appointment booking form with calendar
Job application form
Contact form
Lead generation form
Pre-order form
Service or product order form
Content submission form
Payment forms with Stripe integration
Website analytics and form response collection
Need more than Forms? Also create Smart popups, Floating bars, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform!
Free template library with 500+ templates.
Free version Expect cool features when building yourself unlimited Dynamic forms alongside other website conversion tools like Chatbots, Smart popups, and Floating bars.
Pricing Enjoy flexible pricing that suits your business needs depending on how much storage space you need and if you want to build the tools yourself or have us build them for you.
Integrations Seamlessly integrate your Forms with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code form builder, literally anyone can create custom Forms and quickly.

Try the tools we created for your website.

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“Within six months, we were able to increase our lead generation by 100+ leads every month. It's very easy and convenient, the people are nice, you’ll get answers super fast whenever you need help. The results are good, so try them.”
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