Wufoo vs. Formstack: Which online form builder is right for you?

Which online form builder is right for you? Discover which form builder will help you create forms that best suit your needs with this comprehensive comparison of Wufoo and Formstack.

Forms are boring! Or are they? With the right online form builder, you can build an attractive form for your website that visitors will be tempted to fill out. 

And forms are a great way to increase engagement on your website and generate leads. By strategically placing forms in sections on your website where you leverage visitor interest, you can get them to more loyally interact with your website. 

Using forms communicates more information about your products or services and in a uniquely engaging way. So forms don't have to be static and boring! Here are a few examples how:

Lead generation forms: Forms can be placed on the product pages of your website to collect leads.

Pre-order forms: You can create pre-order forms along with a payment gateway through the form itself using Stripe. 

Event and/or newsletter sign up forms: Get your web visitors to sign up for any events, newsletters, or promotions you’re running. 

Recruitment forms: Make the recruitment process easier for your HR team as well as the applicants with a dynamic recruitment form.

These are just a few real-world examples when it comes to things you can do with forms with the right online form builder. In this article, we'll explore the popular online form builders Wufoo and Formstack to help you decide which online form builder is right for you.

Both Wufoo and Formstack offer no-code form builders that make building and customising forms easy, even if you're not a coding expert. And the best part? Both platforms provide a range of form types your business can experiment with, including lead generation forms, and customer service forms.

What is Wufoo?

Through Wufoo’s online form builder, you can build registration forms, application forms, surveys, contact forms, payment forms, and more. 

Wufoo’s online form builder is easy to use and lets you create forms to collect not only data, but also files and payments. And none of the above requires coding knowledge. You can process payments through one of Wufoo’s payment partners, like PayPal, Stripe, and Authorize.Net.

And Wufoo’s online form builder lets you easily customise your form to match the look and feel of your brand or website – with or without CSS know-how.

What is Formstack? 

Formstack is one of the leaders in the online form builder market. Their easy-to-use online form builder has a number of cool features you can use for your form with zero coding knowledge needed. 

Formstack’s online form builder has a drag-and-drop interface, making it easy for anyone to learn. You can also set up conditional logic for your forms and the form will react according to user input.

Formstack offers 100s of integration options and you can embed their forms on your website, in emails, and even on social media. 


Wufoo Formstack
Additional features Conditional logic to personalise the form experience for each user based on responses.
Easily transfer data from forms to your CRM.
Accept payments and file uploads through forms.
Easy drag-and-drop form builder.
Analyse your data with custom reports.
Easily import your forms from other providers into Formstack with their form importer.
Save and resume feature for longer forms.
Use custom form URLs to use forms as a landing page and more.
Mobile-friendly forms.
Electronic signature capture.
Free trial period - 14-day free trial period.
Free version Free demo available.
You can build up to 5 forms with up to 10 fields each, and collect 100 entries per month.
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Pricing Starting at $14.08 per month. Forms starter package starting at $50 per month.
Integrations Can connect with many apps via Zapier. Formstack forms can be integrated with CRMs, payment gateways, email, CMS, or document storage platforms.
Reporting and analytics Wufoo lets you build custom reports from your account to customise your data based on your requirement. Only basic statistics are available.
Reviews and ratings Has a 4.4 ⭐star rating from 204 reviews in Capterra
Has a 4.2 ⭐star rating from 294 reviews on G2.
Has a 4.2 ⭐star rating from 100 reviews on Capterra.
Has a 4.4 star ⭐ rating from 367 reviews on G2.
Customer support 24/7 customer support through its team of experts. You’ll only get an allocated customer success manager if an enterprise plan is purchased.If you have a Formstack account, you get access to account-specific service options for billing, usage, and technical questions.
Best suited for Ideal for small to medium-sized businesses looking to optimise website conversion rates. B2B businesses looking to streamline their sales and marketing processes.

Haven’t found what you’re looking for? 


If Wufoo and Formstack don't quite meet your needs, try Serviceform's free online form builder! With Serviceform, building dynamic forms for your website is easy and takes less than 5 minutes. Serviceform’s online form builder is uniquely suited for all use cases and comes supported with 500+ use-case templates for you to draw inspiration from.

Our easy, no-code form builder lets anyone create forms for their website. Installation is a matter of copy-pasting a simple pixel code into the head tag of your website. It’s that easy! 

The options we offer are limitless. Serviceform’s online form builder creates innovative forms like dynamic landing pages, forms that calculate quotes and offers or immediately book meetings for highly-engaged prospects, and even process payments as well as recurring monthly orders, and so much more.


Our team
More about Serviceform online form builder
Additional features No-code, online form builder
Appointment booking form with calendar
Job application form
Contact form
Lead generation form
Pre-order form
Service or product order form
Content submission form
Payment forms with Stripe integration
Website analytics and form response collection
Need more than Forms? Also create Smart popups, Floating bars, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform!
Free template library with 500+ templates.
Free version Expect cool features when building yourself unlimited Dynamic forms alongside other website conversion tools like Chatbots, Smart popups, and Floating bars.
Pricing Enjoy flexible pricing that suits your business needs depending on how much storage space you need and if you want to build the tools yourself or have us build them for you.
Integrations Seamlessly integrate your Forms with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code form builder, literally anyone can create custom Forms and quickly.

Try the tools we created for your website.

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