With 2 billion active monthly users and a mind-boggling 100 billion(!) messages exchanged every day, drawing on WhatsApp's massive userbase is proving the business goal of business today.
In fact, WhatsApp chatbots are effectively growing businesses and raising the stakes on what support today’s customers expect from their favourite companies.
Whether it's responding to redundant FAQs or providing real-time assistance, WhatsApp chatbots are helping lift business communication standards in a way that’s pro-consumer and pro-company. Here are some ways WhatsApp chatbots work for you:
- Always-on, conversational customer service
- Customer-facing branding opportunity
- Newer customer happiness avenue
So how exactly do you implement a WhatsApp chatbot? Smart question! In this blog post, we're looking at exactly that with popular options WhatsApp Business by Meta and WotNot.
The great news for professionals of technical and nontechnical backgrounds is both WhatsApp Business by Meta and WotNot offer no-code chatbot builders. Both platforms also have their own strengths and that’s our focus here. So let’s get started!
What is WhatsApp Business by Meta?
WhatsApp Business by Meta is a new way for small business owners to connect with customers and grow their business. With WhatsApp Business, businesses create a verified business profile that includes important company information like business hours, location, and contact information.
One of the best features of WhatsApp Business by Meta is the ability to automate quick replies. This saves business owners time by letting them quickly answer common questions and provide basic information to customers. Additionally, businesses use WhatsApp Business to send notifications, like order confirmations and delivery updates. Businesses can send personalised messages to customers too or even create customised greetings for specific customers and customer groups.
What is WotNot?
Another no-code juggernaut in the chatbot space, WotNot is a popular chatbot provider (and more!) that’s active in industries as diverse as real estate and retail to ecommerce, fintech, and healthcare. Their solutions are famously scalable so whether you’re a startup or an enterprise, WotNot’s tools can help meet your sales, support, and marketing goals.
With white-label options and a staunchly transparent pricing model, WotNot actually live up to being a platform for the people in addition to a so-called ‘Drift alternative’.
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