With 2 billion active monthly users and a mind-boggling 100 billion(!) messages exchanged every day, WhatsApp's userbase is something of a marketing and lead generation treasure trove.
The most valuable treasure though? That’s the chatbots companies are using to reach out to these 2 billion WhatsApp users. And it’s time you did the same.
Whether it's responding to redundant FAQs or providing anytime, anywhere assistance, WhatsApp chatbots are humanising business communication in a way that’s definitely pro-consumer. Other benefits
- 24/7 conversational customer service
- Customer-facing branding opportunity
- Newer customer happiness avenues
So how exactly do you implement a WhatsApp chatbot? In this blog post, we're looking at exactly that with popular options WhatsApp Business by Meta and Engati.
The great news for professionals of technical and nontechnical backgrounds is both WhatsApp Business by Meta and Engati offer no-code chatbot builders. Both platforms also have their own strengths and that’s our focus here. So let’s get started!
What is WhatsApp Business by Meta?
WhatsApp Business by Meta is a new way for small business owners to connect with customers and grow their business. With WhatsApp Business, businesses create a verified business profile that includes important company information like business hours, location, and contact information.
One of the best features of WhatsApp Business by Meta is the ability to automate quick replies. This saves business owners time by letting them quickly answer common questions and provide basic information to customers. Additionally, businesses use WhatsApp Business to send notifications, like order confirmations and delivery updates. Businesses can send personalised messages to customers too or even create customised greetings for specific customers and customer groups.
What is Engati?
A live chat-chatbot hybrid in the SaaS space, USA’s Engati has great product suite language options for their worldwide customer base as well as an open-minded pricing philosophy. Their AI-powered chatbots were actually 2021 SIIA CODiE winners for their clever use of NLP technology (or natural language processing) in their tools.
Something we like about Engati is their pro-consumer way of doing business. From open contracts to transparent DIY options, they’re a company that remembers how they got where they are: the customers. With a CSM dedicated to each customer and developer hub plus tutorials and even a tool glossary, Engati is a great choice of chatbot provider if you’re wanting to build your own bots and learn something while doing it.
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