WhatsApp chatbots are actually growing businesses and raising the stakes on what today’s customers expect for their customer communication and customer support.
With 2 billion active monthly users and a mind-boggling 100 billion(!) messages exchanged every day, drawing on WhatsApp's massive userbase should be a business goal of every company.
Whether it's responding to redundant FAQs or providing real-time assistance, WhatsApp chatbots are helping buoy business communication standards in a way that’s pro-consumer and pro-company. Here are some ways WhatsApp chatbots work for you:
- Always-on customer service
- Truly conversational interactions
- Customer-facing branding opportunity
- Vigilant customer happiness tools
So how exactly do you implement a WhatsApp chatbot? Great question! In this blog post, we're tackling exactly that with popular options WhatsApp Business by Meta and Chatimize.
The great news for professionals of technical and nontechnical backgrounds is both WhatsApp Business by Meta and Chatimize offer no-code chatbot capabilities. Both platforms also have their own strengths and that’s what we’ll briefly run down here.
What is WhatsApp Business by Meta?
WhatsApp Business by Meta is a new way for small business owners to connect with customers and grow their business. With WhatsApp Business, businesses create a verified business profile that includes important company information like business hours, location, and contact information.
One of the best features of WhatsApp Business by Meta is the ability to automate quick replies. This saves business owners time by letting them quickly answer common questions and provide basic information to customers. Additionally, businesses use WhatsApp Business to send notifications, like order confirmations and delivery updates. Businesses can send personalised messages to customers too or even create customised greetings for specific customers and customer groups.
What is Chatimize?
Chatimize is unique in its chatbot training and optimisation efforts. Chatimize founder, Joren Wouters, is something of a dialogue expert when it comes to chatbots as well as in a very short time building out advanced FAQs, for example, that virtually overnight show an increase in lead counts.
Where some businesses will want to contact Chatimize for a consulting quote, others might be interested in learning how to do all this themselves. To that end, Chatimize offers 4 courses in both English and Dutch – like Lead Generation Systems and Mastering Instagram DM Automation – that act as a handoff from him to businesses struggling on how to get the same big results other companies are with chatbots.
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