Tawk.to vs. Tidio: Which live chat widget is right for you?

Today’s live chat widgets are proving bottom line-impacting tools for companies to provide quality customer support. Live chat widgets help web visitors with questions they have about products and services.

If you’re unsure what a live chat widget is, it’s that animated webpage tool (usually in the corner of your favourite websites) urging you to chat.

Live chat widgets not only help companies provide superior customer support, they also assist in lead generation and website engagement. For example, if a user finds a product or service they’re interested in and has some questions about that offering, they can use live chat to ask that question. If live chat isn’t available, that user is much more likely to leave the website.

Some other live chat benefits:

Generate more leads by accelerating appointment making:

For example: Travel agency bookings management live chat widget

Provide high quality customer support:

For example: Best customer support live chat widget

Increase website engagement by leveraging visitor interest in real time:

For example: Best real estate listing live chat widget

These are some real-world examples of what you can do with live chat – once you find the right provider! In this article, we'll dive into popular online providers Tawk.to and Tidio to help you decide which live chat provider better meets your needs.

Both Tawk.to and Tidio offer no-code live chat builders that make building and customising live chat widgets easy, even if you're not a coding expert. And the best part? Both platforms provide a range of live chat widgets to experiment with.

What is Tawk.to?

Tawk.to is probably the most commonly used live chat widget on the market. Why? Because Tawk.to is completely free. And that’s their biggest selling point.

Let’s look at the main features of Tawk.to. The most attractive feature is the fact they not only provide a live chat widget, but they also give you agents to handle your customer enquiries. This costs $1 per hour and all you have to do is provide the necessary information about your business so Tawk.to agents can take care of the customer communication for you.

With Tawk.to’s real-time analytics feature, you can see which pages your visitors are on in real time, what they’re searching for, and then how often they visit your website.

What is Tidio?

Tidio is an all-in-one customer service platform that also touts increased sales. In addition to 24/7 live chat solutions, they also have AI-powered chatbots filling out their all-day, everyday product suite.

Currently in use on 300K+ websites worldwide, Tidio has proven a popular choice for live chat widgets with a good customer service record, too.

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	Tawk.to	Tidio
Additional features	Totally free! Monitor customer activity in real time. Tag and assign conversations to members of your team to ensure the right person is responding at the right time. Build a free knowledgebase to share with your customers and Tawk.to agents. Tawk.to provides agents to intelligently handle customer enquiries using information from your knowledgebase and other sources.	Backend user interface praised for its ease of use and available ecommerce features – even in free version. Unlike competitors, template options are simple and not overcomplicated. Supports native email response ability where incoming chat activity can be responded to via email service or alerted via email service of choice.
Free trial period	-	-
Free version	Yes.	Yes.
Pricing	$19 if you want to remove the Tawk.to trademark from the footer of your live chat widget. $1 per hour if you’re using a Tawk.to agent to respond to customer enquiries.	Approx. $40 per seat per month starting for chatbot/communicator bundle.
Integrations	Sends all your leads to Tawk.to Contacts, a basic CRM.	Numerous integrations available to include Messenger, Instagram, and email services.
Reporting and analytics	Only basic statistics available.	Basic and personalised statistics available.
Reviews and ratings	Has a 4.6 ⭐rating from 300 reviews on Capterra. Has a 4.5 ⭐rating from 167 reviews on G2.	Has a 4.8 ⭐rating from 388 reviews on Capterra. Has a 4.7 ⭐rating from 1,370 reviews on G2.
Customer support	24/7 customer support available for every user.	24/5 chat available plus emergency contact for urgent issues.
Best suited for	Small to medium-sized businesses looking to improve their website’s user experience.	Any size business looking to strengthen their website’s customer support.

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Haven’t found what you’re looking for?

If you feel like Tawk.to and Tidio don't quite meet your needs, try Serviceform's free Live chat widget! With Serviceform, building a live chat widget for your website is easy and takes less than 5 minutes. Serviceform’s no-code live chat builder is uniquely suited for all use cases and comes supported with 500+ use-case templates for you to draw inspiration from.

If your company has many departments with a big team of support agents, Serviceform Live chat widget offers a powerful structure for big teams. This includes: Thousands of Live chat agents, multiple different Live chat groups, multiple structures of agents, multiple Live chat teams under one parent account, direct Live chats from different websites to one parent account, and performance tracking across individual, group, and team levels

You can create a hybrid Live chat widget with Chatbot to automatically answer frequently asked questions. And you can set your company working hours or turn off Serviceform’s Live chat option when agents are away, continuing around-the-clock customer support by interacting with web visitors through our conversational Chatbot.

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More about Serviceform Live chat
Additional features	Improve customer support quickly with no-code, real-time chat interaction. Enjoy appointment booking options with calendar and payment options inside the widget. Automate redundant live chat customer Q&A with our smart Chatbot. Easily have agents join a chat to answer complex questions. Let our Chatbots take over outside working hours. Work seamlessly with Serviceform’s Social inbox to centrally manage chats across your website, WhatsApp, and social media. Automatically send customer details to your CRM as a lead. Benefit from insightful website analytics and live chat lead collection. Need more than our Live chat? Also create Smart popups, Floating bars, Dynamic forms, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform! Take advantage of our free template library with 500+ templates.
Free version	The free version of Serviceform Live chat comes with customer support-strengthening features like basic statistics tracking and real-time lead routing.
Pricing	Enjoy flexible pricing with Serviceform that meets your needs depending on how many live chat users, live chat teams, and user structures you want to have.
Integrations	Seamlessly integrate your Live chat with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics	No more third-party analytics tools because Serviceform's platform features built-in website analytics plus tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform	We offer a versatile product suite for professionals of technical and nontechnical backgrounds. With our fully brandable and easy-to-use Live chat, literally anyone can benefit from live chat optionality and quickly.

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Tawk.to vs. Tidio: Which live chat widget is right for you?

What is Tawk.to?

What is Tidio?

Haven’t found what you’re looking for?

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