‘CRM’ stands for customer relationship management – and the keyword for CRMs is relationship. As in better relationships with customers, and customer data.
By rethinking the time sink that are spreadsheets, databases, and various apps, CRMs offer a streamlined way to manage your customer data.
It's a powerful tool that helps sales, marketing, and customer service teams work more efficiently; it also improves both time management and team organisation. With happy and even impressed clientele, the benefits of a CRM system stretch beyond just your company’s internal workings. So what are these other benefits?
- More intimate customer experience
- Superior workflows that are saving time
- Deeper sales insights to boost upsells
- Automated lead routing from any chatbot, form, or live chat interaction.
Using a CRM for your business is good business! But with countless options available, how do you know which is the best fit for you? Getting to the bottom of it, let's take a closer look at popular CRMs Salesforce and Pipedrive so you can determine which CRM meets your needs.
Salesforce and Pipedrive both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, giving you the flexibility to experiment with various management options.
What is Salesforce?
Salesforce's sales management tools enable businesses to manage their sales pipeline, leads, and opportunities effectively. With its powerful suite of sales, service, marketing, and analytics tools, Salesforce is transforming the way businesses interact with their customers in addition to managing their workload in-house.
With intuitive dashboards, businesses get an overview of their sales performance in real time to better optimise their sales process and drive revenue growth. Salesforce's service management tools also help businesses provide world-class customer support.
What is Pipedrive?
Pipedrive is really a software ecosystem that provides marketing, sales, and support solutions to teams both big and small. With an emphasis visually on ease of use, interfacing with Pipedrive’s CRM is resonating with its users.
There are 5 targeted addons for the CRM: LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects. From email marketing campaigns to lead management, Pipedrive ultimately gives businesses the tools they need to succeed and look good doing it.
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