You've probably come across the term ‘CRM’ before! Standing for customer relationship management, it's all about managing interactions with customers. By replacing the chaos of spreadsheets, databases, and various apps, a CRM basically streamlines how customer data is managed.
It's a powerful tool, to be sure, helping sales, marketing, and customer service teams all around the world. Saving time and simplifying team management are just the tip of the CRM iceberg. What else can CRMs help with?
- More hands-on and future-oriented customer experience.
- Comparable visuals resulting in opportunity-spotting sales patterns
- More time for nurturing leads with available sales automation.
- Automatic lead data capture after website interactions.
You’re right if thinking that using a CRM for your business is good business! How do you know which is the best fit for you though?
Let's take a closer look at popular CRMs Salesforce and HubSpot so you can determine which CRM meets your needs.
Salesforce and HubSpot both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, giving you the flexibility to experiment with various management options.
What is Salesforce?
Salesforce's sales management tools enable businesses to manage their sales pipeline, leads, and opportunities effectively. With its powerful suite of sales, service, marketing, and analytics tools, Salesforce is transforming the way businesses interact with their customers in addition to managing their workload in-house.
With intuitive dashboards, businesses get an overview of their sales performance in real time to better optimise their sales process and drive revenue growth. Salesforce's service management tools also help businesses provide world-class customer support.
Salesforce's marketing automation tools even help businesses create, track, and optimise their marketing campaigns across channels. From email marketing to social media advertising, Salesforce ultimately gives businesses the tools they need to drive both engagement and conversions with their target audience.
What is HubSpot?
HubSpot’s software is famously powerful and connects the trifecta of data, teams, and customers all on one CRM platform. With plenty of automation capabilities, businesses with HubSpot save time while simplifying in-house support processes.
HubSpot's tool suite is designed to cater to the diverse needs of today’s businesses – whatever their size or industry. With the available analytics tools, businesses can also take away helpful insights into customer support metrics, which means a clearer path forward on how to always be improving that support without the guesswork.
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