Let’s get the obvious out of the way: Customer relationship management = CRM. And those three letters are all about managing customer interactions.
By combining spreadsheets and however many apps, CRMs offer an accessibly human way to manage (a lot of!) data. And nowadays, CRM’s are even being favoured as remote work software solutions.
With happier customer-facing teams and customers themselves, the perks of a CRM system stretch well beyond your company’s in-house efficiency. Consider:
- Having real-time and omnichannel lead data capture.
- More time for sales to nurture and retain leads thanks to backend CRM automation.
- First-party visuals that identify areas for improvement, then forecast sales.
In short, today’s businesses only benefit from investing in a CRM and how competitive you are without one is something to weigh. But there are so many to choose from! To help, let's take a closer look at popular CRMs Salesforce and ClickUp to help you find your CRM diamond in the rough.
To set the playing field, Salesforce and ClickUp both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, affording CRM users the flexibility to experiment with management styles.
What is Salesforce?
Salesforce's sales management tools enable businesses to manage their sales pipeline, leads, and opportunities effectively. With its powerful suite of sales, service, marketing, and analytics tools, Salesforce is transforming the way businesses interact with their customers in addition to managing their workload in-house.
With intuitive dashboards, businesses get an overview of their sales performance in real time to better optimise their sales process and drive revenue growth. Salesforce's service management tools also help businesses provide world-class customer support.
What is ClickUp?
California’s ClickUp has grown more and more popular in recent years and for good reason: they’re doing a good job over there! The ClickUp CRM touts a project manager focus with account management, sales pipelines, and email consolidation all in one place – all the customer relationship building blocks, if you will.
Nothing if not scalable to include convenience like Google SSO adoption, ClickUp’s CRM software also benefits from 10 free CRM templates with specialisations like commission tracking, Google Sheets and Excel, real estate, and job search. ClickUp is competitively priced with a free version too, so there’s little reason not to test-drive what they’ve on offer in the customer relationship space.
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