Paperform vs Gravity Forms: Which online form builder is right for you?

Looking for an online form builder but can't decide between Paperform and Gravity Forms? Check out this blog to know

Today’s forms are breaking older stereotypes of being boring and all-around frowned upon by web visitors as being too ‘yesterday’. Capitalising on visitor interest the moment visitors are actually interested is what today’s forms can do for you.

More dynamic and contextually-responsive than ever, check out some examples of what we mean by forms today:

Rally prospects into leads: Smartly encourage prospects to engage and ask questions to open up a two-way dialogue.

Break the ice: Get to know new users conversationally so onboarding is just the beginning of their recent registration – and not where it ends! 

Populate events: Forms can cleverly communicate how in-demand your products and services are without actually saying it. 

These are just a few real-world examples when it comes to things you can do with forms with the right online form builder. In this blog, we compare popular online form builders Paperform and Gravity Forms to help you decide which online form builder is wisest for you.

Both Paperform and Gravity Forms offer no-code form builders that make building and customising forms easy, even if you're not a coding expert. The best part? Both platforms provide a range of must-have form types for businesses, including the always popular lead generation forms!

What is Paperform? 

An online SaaS platform that prides itself on flexibility, Paperform is an any-business form maker that, again, requires no coding know-how. Paperform’s online form builder – built by the company entirely in-house! – boasts a uniquely contextual interface rather than the conventional drag-and-drop approach, making things simple.

As is the industry standard, you can set up conditional logic for your forms and the form will react according to user input. Rest assured that everything done with Paperform is GDPR-compliant and offers two-factor authentication (2FA).

What is Gravity Forms? 

Gravity Forms is a widely trusted WordPress form builder that’s described as world-class. It supports a number of add-ons like campaign monitoring through its higher-tier service packages but one of its more for-the-people aspects is the available knowledgebase for when you want official answers to common questions about the form builder – like CSS styling or integration details!

With a stronghold in ecommerce specifically and long GDPR-compliant, Gravity Forms is a great choice owing to its versatility in creating conversation flows for quite literally any industry and customer.


Paperform Gravity Forms
Additional features Hundreds of templates available to speed onboarding up.
Unique interface driven by context rather than drag-and-drop.
Popular collaboration tools and workflow automation options available.
Attractive brand aesthetic.
Very versatile flows with customisation.
Turn-key templates available.
Drag-and-drop builder with 30+ form fields and easy pagination to shorten longer flows.
Free trial period 14-day free trial period. Online demo available.
Free version - -
Pricing Pro package starting at $50 per month (billed annually). Pro package has a flat rate of $159 per year.
Integrations 2000+ integrations. Can be integrated with major-league CRMs like HubSpot as well as email marketing platforms like Mailchimp and more.
Reporting and analytics Google Analytics and Facebook Pixel support as well as custom analytic options. Google Analytics integration available.
Reviews and ratings Has a 4.8 ⭐star rating from 85 reviews on Capterra.
Has a 4.5 star ⭐ rating from 41 reviews on G2.
Has a 4.6 ⭐star rating from 65 reviews on Capterra.
Has a 4.7 star ⭐ rating from 221 reviews on G2.
Customer support Live chat and email customer support available. Has an active ticketing system for setup woes, bug reports, and trouble with features.
Best suited for Any size business looking for an SaaS solution to enhance current marketing efforts. Medium-sized businesses and larger with 1-3 sites looking to automate some marketing efforts.

Haven’t found what you’re looking for? 


If Paperform and Contact Form 7 don't quite meet your needs, try Serviceform's free online form builder! With Serviceform, building dynamic forms for your website is easy and takes less than 5 minutes. Serviceform’s online form builder is uniquely suited for all use cases and comes supported with 500+ use-case templates for you to draw inspiration from.

Our easy, no-code form builder lets anyone create forms for their website. Installation is a matter of copy-pasting a simple pixel code into the head tag of your website. It’s that easy! 

The options we offer are limitless. Serviceform’s online form builder creates innovative forms like dynamic landing pages, forms that calculate quotes and offers or immediately book meetings for highly-engaged prospects, and even process payments as well as recurring monthly orders, and so much more.


Our team
More about Serviceform online form builder
Additional features No-code, online form builder
Appointment booking form with calendar
Job application form
Contact form
Lead generation form
Pre-order form
Service or product order form
Content submission form
Payment forms with Stripe integration
Website analytics and form response collection
Need more than Forms? Also create Smart popups, Floating bars, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform!
Free template library with 500+ templates.
Free version Expect cool features when building yourself unlimited Dynamic forms alongside other website conversion tools like Chatbots, Smart popups, and Floating bars.
Pricing Enjoy flexible pricing that suits your business needs depending on how much storage space you need and if you want to build the tools yourself or have us build them for you.
Integrations Seamlessly integrate your Forms with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code form builder, literally anyone can create custom Forms and quickly.

Try the tools we created for your website.

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“Within six months, we were able to increase our lead generation by 100+ leads every month. It's very easy and convenient, the people are nice, you’ll get answers super fast whenever you need help. The results are good, so try them.”
Olli Pohjonen
Huoneistokeskus