Little website widgets that encourage you to chat are chatbots! This endlessly customisable tool is proving a must-have to make good first impressions with today’s web visitors, ultimately capturing higher-quality leads and driving revenue.
So why consider implementing a chatbot on your website? 62% of consumers actually prefer using a customer service chatbot over a live agent. That's because chatbots offer instant responses, 24/7 availability, and conversational interactions that make customers feel heard. Listed below are just a few of the benefits of chatbots.
Generate leads: Chatbots interact with web visitors and initiate conversations, then collect lead information.
- For example: Sales generating chatbot template
Answer FAQs: By giving quick responses, chatbots improve customer satisfaction while reducing redundant tasks for customer service representatives.
- For example: Multiple enquiry chatbot template
Connect web visitors and products: Chatbots find products for customers by first getting to know them.
- For example: Product and service finder chatbot template
Give customers calculated results: Chatbots prompt customers to provide important information so their responses are as accurate and personalised as possible.
- For example: Mortgage calculator chatbot template
At this point you're likely wondering how to implement a chatbot on your website. Good question! In this informative blog post, we'll explore popular chatbot builders Intercom and Salesforce to help you decide which chatbot builder is right for you.
Both Intercom and Salesforce offer no-code chatbot builders that make building and customising chatbots easy – again, coding knowledge not required. The best part? Both platforms provide a range of chatbot types you can experiment with, including lead generation chatbots, and customer service chatbots.
What is Intercom?
Intercom provides a product suite that helps businesses communicate with their customers at every stage of the customer journey – from lead generation to after-purchase support. With Intercom, businesses deliver personalised, targeted messages that are tailored to each customer's unique needs and preferences.
It also allows businesses to have real-time conversations with their customers over channels like chat, email, and social media. The interface is intuitive and user-friendly, making it easy for businesses of all sizes to get started. You can set up automated messages as well as workflows to help you reach out to customers at the right time and with the right message.
What is Salesforce?
Salesforce offers a more conversational approach to customer communication. Their platform uses artificial intelligence and chatbots to facilitate real-time conversations with customers, making it easy for businesses to capture leads, answer customer questions conversationally, and build relationships with their audience.
With Salesforce, you can create targeted messages and chatbots that speak directly to visitor needs and interests. This helps you capture more leads and turn them into loyal customers.
These bots can handle many customer enquiries, freeing up your team to focus on more complex issues.
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