Have you ever come across a little widget on a website that nudges you to chat? If so, you’ve encountered a chatbot! These clever bots are proving a force in engaging with today’s website visitors, capturing leads, and ultimately driving sales.
So why should you consider implementing a chatbot on your website? 62% of consumers actually prefer using a customer service chatbot over a live agent. That's because chatbots provide instant responses, 24/7 availability, and conversational interactions that make customers feel heard. Listed below are just a few of the benefits of chatbots.
Generate leads: Chatbots are programmed to interact with website visitors and initiate conversations, collecting lead information along the way.
- For example: Lead generation chatbot template
Answer common questions: By providing quick (and accurate!) responses, chatbots help improve customer satisfaction while reducing the workload of customer service representatives.
- For example: Wedding planner website template
Help customers find products: Chatbots assist customers in finding products by asking specific questions about their preferences, needs, and budget.
- For example: Cinema ticket reservation chatbot template
Give customers calculated results: Chatbots prompt customers to provide important information so their responses are as accurate and personalised as possible.
- For example: Mortgage calculator template
Seeing even some of the benefits, you're probably wondering how to implement a chatbot on your website. We’re glad to hear it! In this article, we'll explore popular chatbot builders Intercom and Drift to help you decide which chatbot builder is right for you.
Both Intercom and Drift offer no-code chatbot creators that make building and branding chatbots easy – again, coding knowledge not required. The best part? Both platforms provide a range of chatbot types to experiment with in harnessing the lead-generating latest in chatbot power.
What is Intercom?
Intercom provides a product suite that helps businesses communicate with their customers at every stage of the customer journey – from lead generation to after-purchase support. With Intercom, businesses deliver personalised, targeted messages that are tailored to each customer's unique needs and preferences.
It also allows businesses to have real-time conversations with their customers over channels like chat, email, and social media. The interface is intuitive and user-friendly, making it easy for businesses of all sizes to get started. You can set up automated messages as well as workflows to help you reach out to customers at the right time and with the right message.
What is Drift?
Drift offers a more conversational approach to customer communication. Their platform uses artificial intelligence and chatbots to facilitate real-time conversations with customers, making it easy for businesses to capture leads, answer customer questions conversationally, and build relationships with their audience.
With Drift, you can create targeted messages and chatbots that speak directly to visitor needs and interests. This helps you capture more leads and turn those leads into loyal customers.
Their bots can handle numerous customer enquiries, freeing up your team to focus on more complex issues.
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