You've probably come across the term ‘CRM’ before! Standing for customer relationship management, it's all about managing interactions with customers. By replacing the chaos of spreadsheets, databases, and various apps, a CRM basically streamlines how customer data is managed.
It's a powerful tool, to be sure, helping sales, marketing, and customer service teams all around the world. Saving time and simplifying team management are just the tip of the CRM iceberg. What else can CRMs help with?
- More hands-on and future-oriented customer experience.
- Comparable visuals resulting in opportunity-spotting sales patterns
- More time for nurturing leads with available sales automation.
- Automatic lead data capture after website interactions.
You’re right if thinking that using a CRM for your business is good business! How do you know which is the best fit for you though?
Let's take a closer look at popular CRMs HubSpot and Pipedrive so you can determine which CRM meets your needs.
HubSpot and Pipedrive both offer tools that simplify team management, even for those without technical expertise. Both platforms also provide a range of features that cater to different requirements, giving you the flexibility to experiment with various management options.
What is HubSpot?
HubSpot’s software is famously powerful and connects the trifecta of data, teams, and customers all on one CRM platform. With plenty of automation capabilities, businesses with HubSpot save time while simplifying in-house support processes.
HubSpot's tool suite is designed to cater to the diverse needs of today’s businesses – whatever their size or industry. With the available analytics tools, businesses can also take away helpful insights into customer support metrics, which means a clearer path forward on how to always be improving that support without the guesswork.
What is Pipedrive?
Pipedrive is really a software ecosystem that provides marketing, sales, and support solutions to teams both big and small. With an emphasis visually on ease of use, interfacing with Pipedrive’s CRM is resonating with its users.
There are 5 targeted addons for the CRM: LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects. From email marketing campaigns to lead management, Pipedrive ultimately gives businesses the tools they need to succeed and look good doing it.
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