Fact: Forms are increasing web engagement today. And you’re missing out on leads if you’re not using the latest in dynamic forms.
Why is this surprising though? Because today’s versatile forms are defying older stereotypes of being boring, rigid, and basically mandatory. By strategically placing forms on your website, you’re leveraging visitor interest the moment they’re actually interested. Sounds smart, right?
Here are some useful examples of forms:
Boost bookings: Whoever your target customer, getting web visitor attention is key.
- For example: Book now form template
Maximise onboarding potential: Nurture your newest user into a brand ambassador.
- For example: Onboarding best practice form template
Get customers through consultations: Make an on-brand announcement of your offering free consultations to convert curious web visitors into prospective leads.
- For example: Free consultation form template
These are just a few real-world examples when it comes to things you can do with forms. In this industry write-up, we'll explore the trending online form builders Gravity Forms and WPForms to help you decide which online form builder is best suited for you and your business goals.
Both Gravity Forms and WPForms offer no-code form builders that make building forms fast without looking cheap or low-effort. Both platforms also give a range of form types your business can experiment with, including lead generation forms and attention-holding feedback forms.
What is Gravity Forms?
Gravity Forms is a widely trusted WordPress form builder that’s described as world-class. It supports a number of add-ons like campaign monitoring through its higher-tier service packages but one of its more for-the-people aspects is the available knowledgebase for when you want official answers to common questions about the form builder – like CSS styling or integration details!
With a stronghold in ecommerce specifically and long GDPR-compliant, Gravity Forms is a great choice owing to its versatility in creating conversation flows for quite literally any industry and customer.
What is WPForms?
WPForms is a fairly-priced WordPress plugin that makes use of a familiar drag-and-drop interface albeit one that’s less cluttered than competitors.
Their multi-page forms feature industry-standard conditional logic and cover a range of form types from surveys and contact forms to payment and newsletter needs. With built-in spam protection to prevent bad-faith form submissions and CAPTCHA support, you’re making the backend job of vetting and assigning leads that much easier with WPForms.
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