Gravity Forms vs. Formsite: Which online form builder is right for you?

Which online form builder is right for you? Discover which of these two popular form builders is the better choice for your business needs with this comprehensive comparison.

Forms are the newest trend in increasing engagement on your website and generating leads! No, really.

This is surprising because today’s forms are defying older stereotypes of being boring and really just avoided by web visitors unless required. By strategically placing forms on your website, you’re leveraging visitor interest the moment they’re actually interested. Sounds smart, right? 

Using forms communicates more information about your products or services and in a uniquely detailed way. A few examples:

Welcome the new era of conversion drivers: Smartly encourage new users to use your product to nurture them into daily active users.

Lighten HR’s plate: Use dynamic application forms to fill positions fast without compromising on talent and applicant quality. 

Drive registrations: From students to customers, getting web visitor attention is key. 

These are just a few real-world examples when it comes to things you can do with forms. In this industry write-up, we'll explore the trending online form builders Gravity Forms and Formsite to help you decide which online form builder is best suited for you and your business goals.

Both Gravity Forms and Formsite offer no-code form builders that make building forms fast without looking cheap or low-effort. Both platforms also give a range of form types your business can experiment with, including lead generation forms and attention-holding feedback forms.

What is Gravity Forms? 

Gravity Forms is a widely trusted WordPress form builder that’s described as world-class. It supports a number of add-ons like campaign monitoring through its higher-tier service packages but one of its more for-the-people aspects is the available knowledgebase for when you want official answers to common questions about the form builder – like CSS styling or integration details!

With a stronghold in ecommerce specifically and long GDPR-compliant, Gravity Forms is a great choice owing to its versatility in creating conversation flows for quite literally any industry and customer.

What is Formsite? 

Formsite’s easy-to-use online form builder has a number of readily recognisable features to use without any coding knowledge needed. We can’t imagine any Formsite customer not taking advantage of their custom logo creator as well as numerous available form embeds.  

Formsite’s online form builder also makes use of a clean drag-and-drop interface, making form building pretty fun and includes creative poll creation, which not every company offers.

Gravity Forms Formsite
Additional features Very versatile flows with customisation.
Turn-key templates available.
Drag-and-drop builder with 30+ form fields and easy pagination to shorten longer flows.
Standout poll creation.
Custom logo creator to brand forms.
Clean user interface so onboarding feels fast.
Free trial period Online demo available. 14-day free trial period. (Pro package sign-up only and money-back guarantee)
Free version - -
Pricing Pro package has a flat rate of $159 per year. Pro 3 package starting at $84 per month with added security compliance.
Integrations Can be integrated with major-league CRMs like HubSpot as well as email marketing platforms like Mailchimp and more. Formsite forms can be integrated with CRMs, payment gateways, email, CMS, and document storage platforms.
Reporting and analytics Google Analytics integration available. -
Reviews and ratings Has a 4.6 ⭐star rating from 65 reviews on Capterra.
Has a 4.7 star ⭐ rating from 221 reviews on G2.
Has a 4.5 ⭐star rating from 38 reviews on Capterra.
Has a 4.4 star ⭐ rating from 28 reviews on G2.
Customer support Has an active ticketing system for setup woes, bug reports, and trouble with features. 24/7 support 365 days per year regardless of service package.
Best suited for Medium-sized businesses and larger with 1-3 sites looking to automate some marketing efforts. Medium-sized businesses and larger with established in-house analytics and reporting looking to automate form creation.

Haven’t found what you’re looking for? 


If Gravity Forms and Formsite don't quite meet your needs, try Serviceform's free online form builder! With Serviceform, building dynamic forms for your website is easy and takes less than 5 minutes. Serviceform’s online form builder is uniquely suited for all use cases and comes supported with 500+ use-case templates for you to draw inspiration from.

Our easy, no-code form builder lets anyone create forms for their website. Installation is a matter of copy-pasting a simple pixel code into the head tag of your website. It’s that easy! 

The options we offer are limitless. Serviceform’s online form builder creates innovative forms like dynamic landing pages, forms that calculate quotes and offers or immediately book meetings for highly-engaged prospects, and even process payments as well as recurring monthly orders, and so much more.

Our team
More about Serviceform online form builder
Additional features No-code, online form builder
Appointment booking form with calendar
Job application form
Contact form
Lead generation form
Pre-order form
Service or product order form
Content submission form
Payment forms with Stripe integration
Website analytics and form response collection
Need more than Forms? Also create Smart popups, Floating bars, and 5 different Chatbots types like our trending Full-page chatbot – all on one platform!
Free template library with 500+ templates.
Free version Expect cool features when building yourself unlimited Dynamic forms alongside other website conversion tools like Chatbots, Smart popups, and Floating bars.
Pricing Enjoy flexible pricing that suits your business needs depending on how much storage space you need and if you want to build the tools yourself or have us build them for you.
Integrations Seamlessly integrate your Forms with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code form builder, literally anyone can create custom Forms and quickly.

Try the tools we created for your website.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
“Within six months, we were able to increase our lead generation by 100+ leads every month. It's very easy and convenient, the people are nice, you’ll get answers super fast whenever you need help. The results are good, so try them.”
Olli Pohjonen
Huoneistokeskus