Drift vs. Salesforce: Which chatbot builder is right for you?

Looking to add a chatbot to your website but not sure which builder to choose? Our blog compares Drift and Salesforce, two popular chatbot platforms, to help you make an informed decision. Discover the features, benefits, and drawbacks of each and find the chatbot builder that's right for you.

Have you ever come across a little widget on a website that nudges you to chat? If so, you’ve encountered a chatbot! These clever bots are proving a force in engaging with today’s website visitors, capturing leads, and ultimately driving sales.

So why consider implementing a chatbot on your website? Well, 74% of the customers prefer using chatbots for simple queries. Chatbots offer instant replies, round-the-clock availability, and conversational interactions that make customers feel valued. But wait, there's more! Here are a few of the many benefits of chatbots.

Generate leads: Chatbots are programmed to interact with website visitors and initiate conversations, collecting lead information along the way.     

Answer common questions: By providing quick (and accurate!) responses, chatbots help improve customer satisfaction while reducing the workload of customer service representatives.    

Help customers find products: Chatbots assist customers in finding products by asking specific questions about their preferences, needs, and budget.     

Give customers calculated results: Chatbots prompt customers to provide important information so their responses are as accurate and personalised as possible.    

You’re likely now wondering how to implement a chatbot on your website, right? For this blog, we'll explore trending chatbot builders Drift and Salesforce to help you decide which chatbot builder is right for you.

Both Drift and Salesforce offer no-code chatbot builders for easy chatbot creation and customisation – again, coding knowledge not needed. The best part? They're super easy to use and don't require any coding skills. Plus, you can play around with different types of chatbots, such as ones for generating leads or helping customers with their enquiries. 


What is Drift? 

Drift offers a more conversational approach to customer communication. Their platform uses artificial intelligence and chatbots to facilitate real-time conversations with customers, making it easy for businesses to capture leads, answer customer questions conversationally, and build relationships with their audience.

With Drift, you can create targeted messages and chatbots that speak directly to visitor needs and interests. This helps you capture more leads and turn those leads into loyal customers.

Their bots can handle numerous customer enquiries, freeing up your team to focus on more complex issues.


What is Salesforce? 

Salesforce offers a more conversational approach to customer communication. Their platform uses artificial intelligence and chatbots to facilitate real-time conversations with customers, making it easy for businesses to capture leads, answer customer questions conversationally, and build relationships with their audience.

With Salesforce, you can create targeted messages and chatbots that speak directly to visitor needs and interests. This helps you capture more leads and turn them into loyal customers.

These bots can handle many customer enquiries, freeing up your team to focus on more complex issues.

Drift Salesforce
Additional features In-app messaging and push notifications.
Robust cloud and customer 360 options to bolster chatbot offerings.
Unique sales pipeline and forecast management.
In-app messaging and push notifications.
Free trial period 14-day free trial period with two free seats and unlimited conversations. 30-day free trial period with CRM emphasis.
Free version - -
Pricing $2,500/month starting for the premium package. $75/month starting for the pro package when billed annually.
Integrations Can connect with many apps using Zapier. Gmail and Outlook email integration plus MuleSoft-powered integration options.
Reporting and analytics Real-time analytics on website visitors, engagement rates, and integration with third-party analytics tools. Real-time sales insights with configurable reports but most features locked behind higher packages.
Reviews and ratings Has a 4.5 ⭐rating from 174 reviews on Capterra.
Has a 4.4 ⭐rating from 882 reviews on G2.
Has a 4.4 ⭐rating from 17,558 reviews on Capterra.
Has a 4.3 ⭐rating from 13,587 reviews on G2.
Customer support 24/7 customer support through its team of experts. End-to-end accountability philosophy on customer support across different tiers but 24/7 support only on higher tiers.
Best suited for Ideal for large enterprises looking to enhance their customer engagement strategy. Ideal for larger enterprises looking for all-channel services plus cloud and support.

Haven’t found what you’re looking for? 


If you feel like Drift and Salesforce don't quite fit your needs, why not try Serviceform's free chatbot builder? With Serviceform, building custom Chatbots for your website is easy and completely free! With various Chatbot types available, you can install them on any webpage and without any coding knowledge whatsoever. Chatbots are the latest in levelling up your website's user experience and driving conversion.


Our team
More about Serviceform Chatbots
Additional features Easy, no-code chatbot builder.
Tailor the Chatbot to your needs with 9 question types including select one, select multiple, calendar booking, HTML and more!
Build 5 different types of Chatbots by choosing from a variety of options such as corner Chatbot, Engagement chatbot, Conversational landing page bot, Facebook Chatbot, Instagram Chatbot, and even WhatsApp Chatbot.
Open, fully customisable branding.
Search and payment options inside the Chatbot.
Welcome-back personalisation.
Upload images, videos, GIFs and more inside the Chatbot.
Website and chatbot analytics.
Integration with CRMs, Zapier, and Stripe payment plus 100s of integration possibilities.
Free template library with 500+ templates
Free version You’ll get to build yourself an unlimited number of chatbots and other website conversion tools including Dynamic form, Popup, and Floating bar.
Pricing Serviceform has flexible pricing that suits your needs depending on how much storage space you need, if you want to build the tools yourself or have us build them for you.
Integrations Seamlessly integrate your Chatbots with 1000s of websites and ecommerce platforms. Check out our integrations library to learn more.
Analytics Say goodbye to third-party analytics tools because Serviceform's platform comes equipped with built-in website analytics and tool statistics. You'll never again need another tool for tracking data!
Who should use Serviceform Serviceform is the perfect tool for professionals of any technical or nontechnical background. With our easy-to-use, no-code chatbot builder, literally anyone can create custom Chatbots and quickly.

Try the tools we created for your website.

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