How Volkswagen Retail Group gets 100 leads every month with a chatbot

"I would recommend Serviceform to anyone who’s looking to give an additional channel to contact customers and to easily qualify them. We would say that Serviceform is a responsible and involved company, and they have always sought to help us with all of our needs.”
Ángel Herráez
Marketing Manager at Volkswagen Group Retail
How Volkswagen Retail Group gets 100 leads every month with a chatbot

A perfect solution for lead-capturing

Almost everyone on earth knows Volkswagen. And who doesn’t like driving a Volkswagen? So leads aren’t really an issue for Volkswagen, but qualifying them is. 

Imagine you’re running an ad on social media to generate interest to purchase a Volkswagen. All and sundry would be interested and they’ll click on your link. Some would come there to just check out the car, some would look at the prices and walk away and only a few would have the interest and the ability to buy. 

This is why you need to qualify your leads properly before you start reaching out to them. Because otherwise, you’ll be wasting your time contacting browsers who just wanted to see what the newest vehicle model looks like. Volkswagen group retail in Spain had this exact problem and they wanted a tool that would fix it for them

This is where Serviceform steps in. We created a conversational landing page (or a full-page chatbot) for them. The goal of the landing page is to qualify the leads that they generate through their other marketing channels so their sales team is not wasting their time. 

In the chatbot, we ask visitors if they’re interested in buying or renting, their budget, and what kind of car they are looking for. 

Serviceform built a full-page chatbot to help Volkswagen qualify their leads
Serviceform built a full-page chatbot to help Volkswagen qualify their leads

Ángel also added that the biggest benefit for them when using Serviceform tools was the ability to have a very dynamic first interaction with the customer.

Ever since they went live with our tools in March 2021, Volkswagen Retail Group has been consistently generating more than 100 lead submissions every month through the full-page chatbot. 

A chatbot that automatically qualifies and gets more leads

Our team created a chatbot with all the right questions. The chatbot first qualifies the lead based on the requirement of the customer. Based on that, the chatbot asks a few more questions to provide more information to the agent when reaching out to the customer. 

Ángel said that Volkswagen's main use of the chatbot is to qualify leads and have a guide assistant for customers on the website. They have 30% of customers who reach out through the bot and ended up qualified. The tool has made it easier for them to automate the lead qualification process that previously required more manual intervention.

Serviceform Chatbot automatically qualifies leads for Volkswagen
Serviceform Chatbot automatically qualifies leads for Volkswagen

Volkswagen Group Retail also uses a chatbot on their homepage to effectively communicate with their web visitors. Ángel says that before they started using the chatbot, the main channel their customers communicated with them was through emails and calls. After they started using the chatbot, 10% of their new customers are getting in touch through the chatbot. 

What is Volkswagen Group Retail

We probably don’t have to tell you who Volkswagen is. They are one of the most household automotive brands in the world. Their Spanish retail group has a dealership network spread across the country. 

Volkswagen Group Retail works with many major players in the automotive industry such as Audi, SEAT, Skoda, Cupra and Mó. Several of their dealerships even have an auto body shop where customers can purchase parts or get their vehicles repaired.

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“Within six months, we were able to increase our lead generation by 100+ leads every month. It's very easy and convenient, the people are nice, you’ll get answers super fast whenever you need help. The results are good, so try them.”
Olli Pohjonen