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Lead routing and the 5 benefits automation brings to your real estate business

Everything you need to know about automated lead routing: What it is, how it works and benefits you, then what real estate marketing tools can help you implement it.

Real estate marketing tools such as automated lead routing should be your best friend and in this article I’ll show you why!

You might think that having a lot of leads is never a problem. But it can be if you’re unable to manage them properly and on time. There are marketing tools for real estate to help you with that and much more.

Without real estate marketing tools like lead routing you can lose leads simply because they weren’t contacted within the right period of time, or maybe because they were assigned to the wrong real estate agent. Either way your sales and marketing efforts are being wasted somehow.

To make sure you give leads your fastest response and assign them to the right person, you’ll need an automated lead routing system. And that’s only one of the reasons why you need real estate marketing tools. 

What is automated lead routing and how does it work?

Let’s start from the beginning. Lead routing is the process of assigning leads to your sales representatives. This can be done manually or you can automate the process with real estate marketing tools.

Automated lead routing can be as simple as assigning leads to your sales rep in alphabetical order. However, our this real estate marketing tools are much more sophisticated.

You can assign your leads based on territory, potential deal size, language, type of service, and many other factors. All so you can get your leads to talk with the right person on your team as fast as possible.

Lead routing and the 5 benefits automation brings to your real estate business: Strand Properties using Serviceform Chatbot as a real estate marketing tool
Strand Properties using Serviceform chatbot

Here’s a real estate example to illustrate the process. Let’s say Ana is looking for a house, but not just any house. She wants a villa in Spain with 5 bedrooms and that’s close to the beach. And you know all that already because you use a Serviceform Chatbot on your website! Another of the must-have marketing tools for real estate.

Lead routing and the 5 benefits automation brings to your real estate business: Strand Properties using Serviceform Chatbot as a real estate marketing tool
Strand Properties using Serviceform Chatbot 

The chatbot collects all the information from potential buyers and automatically sends them to the right real estate agent. As you can see above, Strand Properties are using the Serviceform Chatbot for just that purpose.

Now let’s call Laura, your real estate agent. Laura receives the lead and contacts Ana as soon as possible to discuss her case more and possibly show some properties that meet her criteria.

Let’s now talk about five benefits of using this real estate marketing tool in your real estate business. 

1. Let this real estate marketing tool organise your leads 

This is a good starting point. Trying to organise your leads without automated lead routing is possible, but will be a pain. So let’s make use of the real estate marketing tools available and make this process pain-free.

Lead routing and the 5 benefits automation brings to your real estate business: Serviceform Chatbot GIF as an example of a real estate marketing tool
Lead routing and the 5 benefits automation brings to your real estate business: Serviceform Chatbot example

Looking above, our Chatbot goes step by step with your lead and in the end directs them to the right member on your team. Lead routing goes together with lead qualifying. Do you want to learn more? Read our article on 8 ways to qualify leads!

With automated lead routing you can screen your leads with simple questions and group them into different categories according to their wants and needs. With that information you can easily and automatically direct those leads to the right real estate agents available.

2. Automated lead routing easily distributes your leads

Using this real estate marketing tool makes easy work of lead distribution for your real estate business.

Thanks to a pre-qualifying process, it’s easy to know how to distribute your leads. Having well-distributed leads will ensure more closed deals and fewer dead calls.

RE/MAX was able to reduce their workload by 10x because they no longer had to manually sort leads and forward them to appropriate agents. Our marketing tools for real estate had an in-built feature to automatically do that job for them.

Have a look at their case study to learn more about how to reduce your workload and multiply your own lead generation like RE/MAX did. 

Want to learn more about lead automation and qualification?

Mari Halonen
Real estate conversion expert
Interested to hear our expert's analysis on your conversion bottlenecks?
Schedule a free website review session with our real estate conversion expert!
Schedule free review session

3. Respond to leads faster using real estate marketing tools 

When you have your leads organised and distributed correctly it enables you to respond to them quickly. As every real estate agent knows, if you don’t contact your leads fast enough, they’ll turn away and look to the competition instead. 

With Serviceform Chatbots, your customers can schedule a house tour directly from your website, saving time and money in not having to email or call back and forth.

Lead routing and the 5 benefits automation brings to your real estate business: Oulun arvokiinteistöt using Serviceform Chatbot as a real estate marketing tool
Oulun arvokiinteistöt using Serviceform Chatbot

Automatically routing your leads will improve the responsiveness of your team and with that, the chances of closing a deal for your real estate business.

4. Better lead routing, better customer service

Knowing your leads definitely helps you to better serve them. Once this real estate marketing tool takes away the pain of dealing with a bunch of leads, you can focus on nurturing those leads and turning them into customers.

When you know that your lead wants a small house on a certain budget – preferably in this or that neighbourhood and with a balcony and that’s pet-friendly, you immediately have the upper hand. Approaching this lead is easy and so is guiding them through the process of finding a good property.

5. After all, better sales!

All the benefits mentioned above mean better sales in the end. Automated lead routing is the best real estate marketing tool when it comes to managing your leads – even before you know them.

Lead routing and the 5 benefits automation brings to your real estate business: Matias Suhonen from RE/MAX on Serviceform
Matias Suhonen from RE/MAX on Serviceform

One of the most successful ways to use automated lead routing is by implementing our Chatbot on your webpage. This real estate marketing tool will do the heavy lifting, letting you focus your attention on closing deals. Check out our article on 10 real estate conversion hacks that industry leaders like you are using!

A smart Chatbot for automated lead routing

A chatbot can be one of the best real estate marketing tools. Especially our smart Chatbot. Why? Because it can help you understand your leads faster and with simple questions.

As a marketing tool for real estate, our Serviceform Chatbot asks key questions like: What kind of property are you looking for? What is your budget? In which neighbourhood? How many bedrooms? How many bathrooms and toilets? Do you need a parking space? And others.

Lead routing and the 5 benefits automation brings to your real estate business: Acquest using Serviceform Chatbot as a real estate marketing tool
Acquest using Serviceform Chatbot

Check out ACQUEST and how they’re using our chatbot to scan, qualify, and route their leads.

Lead routing and the 5 benefits automation brings to your real estate business: Acquest using Serviceform Chatbot as a real estate marketing tool
Acquest using Serviceform Chatbot

Knowing this information will help you start the selling process a few steps sooner. This makes the path for success shorter and more enjoyable for real estate agents as well as your leads.

Final thoughts 

In the end it’s clear that using real estate marketing tools, such as a chatbot to automate your lead routing, is the best way to deal with leads and achieve better results. Nothing better than a good first impression, right?

Another perk of having real estate marketing tools like a chatbot is in the customer service space. Your real estate agents are sure to provide a better customer experience when they know their leads better.

Lead routing and the 5 benefits automation brings to your real estate business: Illustration of hands giving five stars feedback on a cellphone for a real estate marketing tool‍
Using Serviceform Chatbot means a better customer experience

You achieve better results by using automated lead routing because you’re more organised, better prepared, and faster when it comes to contacting your leads. Using real estate marketing tools will definitely lead to successful sales and happier customers.

Have a chat with our real estate conversion experts to find out how you can improve your website performance!

Mari Halonen
Real estate conversion expert
Interested to hear our expert's analysis on your conversion bottlenecks?
Schedule a free website review session with our real estate conversion expert!
Schedule free review session

Remember, technology can be your best friend when it comes to processes like lead routing, but it’s a human touch that brings you closer to your goal: more sales!

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