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One widget on every listing, every office page and every portal embed. The property page decides which agent or office answers, Mira handles the viewing and valuation questions when nobody is at the desk, and the lead lands in the agent's inbox with the property attached. Across 45 agencies and 139,000 conversations last year, 86% of enquiries were answered without a human.
Used by RE/MAX, Justo, Londonó and Huoneistokeskus offices across Europe.
EBEmma Berg<emma@demo.example>
to soporte@serviceform.com · cc Albert R., Ana C. +3
Hi team, following up on what Juli mentioned.
We can use the flows we already have with Automotor as a reference.
On Fri, 12 Jun 2026, Juli wrote:
GRUP balartFor both WhatsApp flows we've updated the capture flow for the sale.
— Real estate live chat benchmarks 2026
Twelve months of chat across 45 real estate agencies and property companies on Serviceform, aggregated and anonymised.
139 000
chat conversations from 45 real estate agencies, September 2025 to August 2026
86%
of enquiries were handled by the AI agent from start to finish, without an agent joining
75%
of chats start on a property page, with the listing reference attached
36%
of leads arrive outside 8 to 18 office hours, and 29% of all enquiries do
58%
of WhatsApp conversations become a lead, against 2% of anonymous web chats
3.8/5
average rating buyers gave the conversations across 4,577 ratings
What the data says
Source: Serviceform chat statistics, 138,934 conversations from 45 real estate companies, 1 September 2025 to 31 August 2026. Aggregated and anonymised. A lead is a conversation where contact details were captured and emailed to the agency. AI handled means no human agent joined the conversation.
— Not a generic live chat
An agency is offices, agents, listings on your site and on the portals, and buyers who ask about a specific flat at 9 pm on a Sunday. A single queue with a chatbot that knows your opening hours does not sell property.
Generic live chats
Every enquiry lands in one queue and someone forwards it to the agent later.
Serviceform
The property page routes to the listing agent or the office, on your site and on portal embeds, with the reference attached.
Generic live chats
A bot that answers opening hours and asks the buyer to leave a message.
Serviceform
Mira answers viewing, price and fee questions in the buyer's language, books the viewing and hands over with a summary. It handled 86% of enquiries last year.
Generic live chats
The buyer waits while the agent is at a viewing.
Serviceform
Overflow in 15 seconds to the office team, then central. The buyer sees one thread and gets one answer.
Generic live chats
Leads sit in a chat tool the agents never open.
Serviceform
Leads are emailed to the agent and the office, resent to a colleague in a click, stored with the property and the buyer.
Generic live chats
One WhatsApp number for the whole agency, or none.
Serviceform
A number per office, each mapped to its team, with the same overflow and lead emails as the website chat.
86%
of enquiries handled by Mira without an agent
2×
more leads from the same listing traffic (RE/MAX)
36%
of leads arrive outside office hours
1
widget for every office, listing and portal
— How agency routing works
Four things happen behind one widget: the page picks the agent or office, the overflow chain picks who answers, WhatsApp follows the same map, and the lead goes to the person who holds the listing.
Rules read the property reference and the office on the page, so a chat on a Kallio flat goes to the Kallio office or straight to the listing agent.
Each office has hours and a time zone. If the agent does not pick up, the chat moves on in the same thread.
0 s
Listing agent
15 s
Kallio office
30 s
Central desk
After hours Mira answers viewing, price and fee questions and books the viewing for the agent's calendar.
Each office has its own number, mapped to its team, with the same overflow chain behind it.
+358 40 …
Kallio office
+358 50 …
Espoo office
A chat with contact details becomes a lead the moment it is captured, with the property attached.
Resend to a colleague or the valuation team
A three bedroom flat in the Kallio office chats with the Kallio team, or with the listing agent directly. The rule reads the property reference and the office on the page, so the buyer never explains which flat they mean.
Viewing times, price history, monthly fees, valuation requests. Mira answers in the visitor's language at any hour, books the viewing and hands over to the agent with the thread and a summary the moment it needs a human.
more leads from the same listing traffic
RE/MAX doubled lead generation with chat on every listing that qualifies buyers and books viewings around the clock.
A chat with a name and number is a lead. It is emailed to the listing agent and the office, resent to a colleague in one click, and saved to the customer data platform with the property reference.
The agent is at a viewing. After 15 seconds the chat moves to the office team, then to the central desk. The buyer sees one thread. Nobody answers a viewing request the next morning.
AI summary and reply
Every conversation gets a three line summary and a suggested reply drafted from your quick replies, your own instructions and the listing the buyer is looking at. Confidence is shown as a number. The agent adds it to the chat, edits it, or teaches the AI a better answer for next time.
Emma Berg
Web chat · live now
AI summary
Visitor came in through Quick contact and greeted Hiruni by name.
No question or request has been raised yet.
Company is still unknown, so the chatbot asked for it last.
Suggested AI reply Confidence 86%
Hi! Happy to help. Which company are you with?
WhatsApp for agencies
A WhatsApp number per office, each mapped to its team, with a first menu so the buyer picks buying, selling or renting. Same inbox, same overflow chain, same lead emails as the website chat. Documents and photos stay on the lead.
Nike Store
online
Do you have size 42 in this? 14:32 Built for agency networks
Two offices or two hundred, franchise or owned, the setup is the same. Teams per office, agents as the first stop for their own listings, one widget, one inbox, and every lead with the person who holds the property.
Teams per office, region and language. Head office sees everything, each office sees its own queue.
A live chat only role for agents. They answer their own listings' chats and see nothing else in the platform.
The same widget and rules on your site and on portal pages that embed the chat, with the property reference carried through.
Leads flow to your real estate CRM through native integrations and webhooks, with the property and the buyer attached.
Customer story · RE/MAX
— Hosted in Europe
Your customer data stays where it belongs. We run on EU infrastructure, with no subprocessors outside the EU. Compliance is not a feature you turn on.
Every byte hosted in the European Union. Frankfurt, Helsinki, Dublin. Not "available in EU." Just EU.
Data processing agreement signed on day one. Right to erasure, portability and access wired into the platform.
No US subprocessors. No grey-zone analytics. Your customer data does not leave the EU.
— Agency questions
Routing, portals, viewings, leads and after hours coverage, answered plainly.
— Live chat by industry
Routing, overflow, leads and AI drafts set up the way your industry actually sells.
— Free analysis
Book a free 20-minute call with Daniel. We go through your offices, listings and portals together, so you see exactly where viewing requests are slipping away.
Real talk, no fuss. No slide decks, no pressure to buy.
