2× ↗
more leads (leads doubled)
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Huoneistokeskus · Customer story
Huoneistokeskus doubled their website leads with AI chat.
“We had tried a few chat solutions before and wanted to test Serviceform. The results were superior to every previous provider from the very start.”
Olli Pohjonen
Area & Marketing Director, Huoneistokeskus
5/5 ↗
customer experience rating
2021
working with Serviceform since
Huoneistokeskus is a 73-year-old Finnish real estate company built on home sales and rental services, with more than 120 agents across 32 offices nationwide.
Real estate is a high-competition, high-cost business where web traffic only gets more valuable. Huoneistokeskus did not have a traffic problem. It had a conversion problem, turning the visitors it already had into leads without spending more on advertising.
The challenge
Huoneistokeskus wanted to raise the conversion rate of its website and generate more leads from existing traffic. Digital customer acquisition is central in real estate, and the cost of web traffic keeps rising.
The challenge was never the number of visitors. It was converting those visitors into leads efficiently, growing lead volume from current traffic without increasing the advertising budget.
What we deployed
We built Serviceform’s AI chat and conversion tools for Huoneistokeskus and integrated them directly into the website and their CRM. The setup included the AI chat, exit pop-ups, inline bots embedded in the pages, and automatic lead transfer into the CRM.
We also built calendar integrations and chatbot paths to support recruitment. Going live was effortless. Huoneistokeskus had the AI chat and CRM integrations running quickly, with no heavy technical project.
The result
Leads doubled, a 100% increase in practice. Existing website traffic became far more effective, and the AI chat became a core part of digital customer acquisition. Automatic lead transfer to the CRM sped up sales response and cut manual work.
The AI chat now supports both sales and recruitment. It guides visitors to the right services and collects leads across the site, and in recruitment it helps screen potential agents before they ever make contact.
We had tried a few chat solutions before and wanted to test Serviceform. The results were superior to every previous provider from the very start.
— Olli Pohjonen, Area & Marketing Director, Huoneistokeskus
— See it live
Huoneistokeskus's assistant, on their own site.
This is the real Serviceform assistant running for Huoneistokeskus, answering their customers across every channel.
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