71.6% ↗
Increase in conversion
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SEAS · Customer story
How SEAS increased its web conversion rate by 41%
“The chatbot we built with Serviceform has given our customers a new channel to talk to us, one that is far more direct and that brings us high-quality leads with plenty of information”
Cristina Cabra
Marketing Department
4.13% ↘
Drop in bounce rate
31% ↗
Increase in time on site
THE PROJECT
SEAS wanted to open a new communication channel for its users and improve the quality of the leads coming in from the website.
By opening this channel, the goal was to make it easier for students interested in studying at SEAS to reach the school 24/7 in a simple, dynamic way.
Serviceform set up a chatbot project with two distinct types of conversation. A general chatbot ran on the home page and other informational URLs, while every course page used a tailored conversation for students interested in that specific course.
As the user chats with the bot, the lead gets qualified through questions such as age, country of residence, and what information they need about a particular course.
RESULTS
Six months after the chatbot project went live, SEAS saw its conversion rate climb significantly, up 71.6% from where it stood at the start.
Indirectly, the bounce rate dropped by 4.13% and time on site rose by 31%. These results came from the interactive pull of the chatbots, which translates into more engagement with the site and a longer average session.
At the same time, lead quality has improved and the qualification process has become far more efficient.
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Daniel Aguilón Country Manager, Serviceform