— Comparison

Serviceform vs Gorgias.

Gorgias is a sharp ecommerce help desk built around Shopify. Serviceform is an all-in-one conversational platform that also closes the sale. Here is how they compare.

The short version

Pick Gorgias if you run a Shopify store and want the best ecommerce support desk. Pick Serviceform if you want one platform that also converts browsers into buyers and runs across more than just support — built and run for you.

What is Gorgias?

Gorgias is a US help-desk built for ecommerce, with deep Shopify, Magento and BigCommerce integrations. It is excellent at turning support tickets into a tidy, automated workflow for online stores, and CX teams love it.

At a glance

Serviceform
Gorgias
Primary goal
Convert browsers into buyers, then support them
Automate ecommerce support tickets
Setup model
Done-for-you — built, trained and run by our team
Self-serve; you configure rules and macros
Beyond support
Search, upsells, forms, booking, CDP, campaigns
Focused on the support desk
Industries
Real estate, automotive, ecommerce, education
Ecommerce-first (best on Shopify)
Channels in one plan
Web, WhatsApp, social, forms, booking, email & SMS
Email, chat, social for support
Data residency
EU-hosted, GDPR by default
US-headquartered; EU options vary
Pricing model
One plan from €299/mo
Ticket-based tiers; overages on volume

Comparison reflects typical positioning. Gorgias is a trademark of its respective owner.

A support desk vs a revenue platform

Gorgias is one of the best ecommerce help desks you can buy. If your team is drowning in "where is my order?" tickets on Shopify, it will make them disappear with rules, macros and automations.

Serviceform starts a step earlier in the funnel. Before a customer ever needs support, Mira is helping them find the right product, recovering the abandoned cart and capturing the lead. The same agent then handles the order-status question Gorgias would have ticketed.

Beyond ecommerce, and beyond support

Gorgias is ecommerce-first and support-first by design. That focus is its strength on Shopify, but it is a narrower surface than a full conversational platform.

Serviceform is trained for real estate, automotive and education as well as ecommerce, and it spans search, upsells, forms, booking, a CDP and campaigns. One platform instead of a desk plus a stack of point tools.

You build it vs we build it

Gorgias gives your CX team the tools to build the automations themselves. That is flexible if you have the people to do it.

Serviceform is done-for-you: our team trains the agent on your catalogue and policies, launches it and optimises weekly. You get outcomes without the configuration backlog.

Pricing, compared

Serviceform

One plan from €299/month. Done-for-you setup, no ticket overages.

Gorgias

Tiered plans priced by monthly ticket volume, with overage costs as you scale.

Choose Gorgias if…

  • You run a Shopify (or Magento/BigCommerce) store
  • Your main pain is a flood of support tickets
  • You want a best-in-class ecommerce support desk

Choose Serviceform if…

  • You want to convert more visitors, not just deflect tickets
  • You sell across more than one industry or channel
  • You want the AI built and run for you, on EU infrastructure
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Questions, answered.

  • Does Serviceform integrate with Shopify?

    Yes. Serviceform connects natively with Shopify, Magento and WooCommerce, so product search, order status and cart recovery work out of the box.

  • Is Serviceform only for ecommerce?

    No. Unlike Gorgias, Serviceform is trained for real estate, automotive and education too, with industry-specific flows and mockups.

  • Can it replace our support desk?

    For most teams, yes — Serviceform includes a unified inbox, AI answers and ticketing, plus the lead-gen and sales tools Gorgias does not focus on.

— Free analysis

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Daniel Aguilón, Responsable de España, Serviceform
Daniel Aguilón Responsable de España, Serviceform