Install Serviceform on Shopify with the Serviceform app

Use the Serviceform Shopify app to connect your store. You don’t need to edit any theme code. The app installs the Serviceform pixel and turns on the product feed. The feed lets Serviceform use your catalog for AI product search, recommendations, cross-selling and upselling.

Setup takes about five minutes.

Before you start

You need:

• Admin access to your Shopify store.
• Your Serviceform pixel ID (PID). Find it in the Serviceform dashboard under Tools → Install tools. If Serviceform set up your account for you, we’ve sent you this ID.

Step 1: Install the app

1. Open the Serviceform app in the Shopify App Store.
2. Click Install and approve the permissions.
3. Shopify opens the app’s Settings page.

The app only reads your store data. It never changes your products, orders or customers.

Step 2: Connect your pixel

1. Under Pixel Configuration, paste your pixel ID into Serviceform Pixel ID (PID).
2. Click Connect & Install.
3. Check that the status shows Linked to Serviceform ✓ and Installed ✓.

If you see “Pixel with ID … not found”, the ID has a typo or belongs to a different account. Copy it again from your dashboard, or ask your Serviceform contact.

Step 3: Turn on the pixel in your theme

Shopify needs you to turn on app embeds by hand, so do this step too:

1. In Shopify admin, go to Online Store → Themes.
2. Click Customize on your live theme.
3. In the left sidebar, open App embeds.
4. Turn on Serviceform Pixel.
5. Click Save.

The settings page in the app also has an Open theme editor link that takes you to the right place.

Step 4: Check the product feed

When you connect your pixel, the product feed turns on automatically. To check it:

1. Scroll down to the Product feed section on the app’s Settings page.
2. Make sure Enable product feed API is checked.
3. Check that a Feed URL is shown. Serviceform uses it to read your catalog.

That’s all. Serviceform starts reading your products, and AI search and recommendations get your full catalog.

Optional: use your own API key

By default the feed uses a standard Serviceform key, so it works right away. For extra security, you can create a key that only your store uses:

1. In the Product feed section, click Generate unique key.
2. Copy the new key.
3. Send the key to Serviceform (your contact person or support). Serviceform can’t read your feed until we have the new key.

When you create a new key, the old one stops working. If you create another key later, send that one to us as well.

Troubleshooting

Problem	Fix
”Pixel not found” error	Copy the PID again from the Serviceform dashboard. Check for extra spaces.
Serviceform tools don’t show on the store	Check that Serviceform Pixel is turned on under App embeds (Step 3) and that you saved the theme.
No Product feed section	It appears only after you connect your pixel. Do Step 2 first.
Products aren’t updating in Serviceform	Check that Enable product feed API is on. If you created a unique key, make sure Serviceform has it.

Still stuck? Contact us and we’ll help.