Cookie Notice

This notice explains how Serviceform uses cookies and similar technologies on our websites and platform, and how you can manage your preferences. It supplements our Privacy Policy.

Last updated: 27 April 2026.

What are cookies?

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. We use the term "cookies" in this notice to also cover similar technologies such as pixels, local storage and SDKs.

Legal basis

We rely on the following legal bases under the GDPR and the Finnish ePrivacy framework:

  • Strictly necessary cookies are placed without prior consent under §205(2) of the Finnish Act on Electronic Communications Services (Sähköisen viestinnän palveluista annettu laki, 917/2014) and Article 5(3) of the ePrivacy Directive, because they are strictly necessary to provide the service you requested.
  • All other cookies (functionality, analytical and targeting) are placed only with your prior, freely given, specific, informed and unambiguous consent collected through our consent-management platform (Usercentrics), as required by §205 of the same Act and Article 6(1)(a) GDPR.

Types of cookies we use

  • Strictly necessary cookies. Required for the operation of our website — for example to log into secure areas, persist your authenticated session and protect against cross-site request forgery. These cannot be switched off.
  • Functionality cookies. Recognise you when you return so we can personalise content, greet you by name and remember your preferences (such as language or region).
  • Analytical or performance cookies. Allow us to count visitors and see how visitors move around our site, helping us improve how it works.
  • Marketing or targeting cookies. Record your visit, the pages visited and links followed, used to make our website and the advertising on it more relevant to your interests. These are loaded only with your consent.

Specific third-party cookies

Strictly necessary

  • Usercentrics. Stores your cookie-consent choices.
  • Google Tag Manager. Manages when other tags and pixels are loaded after consent.
  • Cloudflare. Security, bot protection, and load balancing.
  • Session and authentication cookies. Keep you signed in to the platform and protect against CSRF.

Functionality

  • Locale / language preference. Remembers the language and region you selected.
  • New Relic. Used by New Relic for performance monitoring.
  • Google Firebase. Used by Firebase for application state and authentication.

Analytical or performance

  • Google Analytics 4. Generates statistical data on how visitors use the website.
  • Hotjar. Aggregated behavioural analytics on user-interface usage.
  • Mixpanel. Product analytics for the Serviceform application.
  • Sentry. Captures errors and performance traces (with IP truncation).

Targeting

  • Google Ads. Advertising and remarketing.
  • LinkedIn Insight Tag / LinkedIn Ads. Conversion tracking and remarketing.
  • Facebook Pixel / Facebook Connect. Advertising effectiveness and authentication.
  • Twitter / X Ads. Advertising and tracking.
  • HubSpot. Tracks interactions across sessions for marketing automation.
  • Leadfeeder / Dealfront. Identifies visiting companies based on IP.

Managing your preferences

You can change or withdraw your consent at any time using the "Cookie settings" control in our footer (powered by Usercentrics GmbH, an EEA-based consent-management provider). Rejecting non-essential cookies is as easy as accepting them— our first-layer banner offers a one-click "Reject all" button and a granular settings option, in line with EDPB Cookie Banner Taskforce guidance and Finnish Traficom expectations.

Browser-level controls (such as deleting cookies through your browser settings, or visiting allaboutcookies.org) are not a valid means of obtaining consentunder §205 of the Finnish Act on Electronic Communications Services (per the Finnish Data Protection Ombudsman's 2021/2022 decisions). They are useful only as supplementary post-consent management tools.

If you delete or refuse cookies, some features of our website may not function correctly and we may not be able to remember your preferences.

Contact and supervisory authority

Questions about this Cookie Notice can be sent to asiakaspalvelu(at)serviceform.com. If you believe our handling of cookies does not comply with applicable law, you may also lodge a complaint with the Office of the Data Protection Ombudsman of Finland (Tietosuojavaltuutetun toimisto), Lintulahdenkuja 4, 00530 Helsinki — tietosuoja.fi. Cookie matters in Finland additionally fall within the supervisory remit of Traficom (Liikenne- ja viestintävirasto) under §205 of the Act on Electronic Communications Services.