Serviceform customer contract

— Cookie preferences

Choose what you are comfortable with.

• Strictly necessary

  Required for the site to work, language preference, session, security. No tracking.

  Always on
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  • sf-consent-v2 · Serviceform localStorage · until cleared

    Stores your cookie consent choice.

  • sf_hero_variant · Serviceform 90 days

    Keeps your hero A/B variant consistent across loads.

  • sf3pid · sf-session · Serviceform (Mira) 365 days

    Identifies your session with the Mira AI chat widget, the product demo on this site. EU-hosted on dash.serviceform.com.

  • cf_clearance · Cloudflare 30 days

    Bot-protection challenge result. Set in production only.

  • __cf_bm · Cloudflare 30 minutes

    Bot-management session identifier. Set in production only.

• Analytical

  Helps us see which pages work and which do not. Our own first-party analytics, EU-hosted.

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  • sf_vid · sf_sid · Serviceform Analytics 365 days (sf_vid) · session (sf_sid)

    First-party visitor and session IDs for our own product analytics — page views, clicks and traffic source. EU-hosted, no third parties.

• Marketing

  Lets us measure our ads and reach you again on other platforms. Google Ads.

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  • _gcl_au · Google Ads 90 days

    Conversion attribution for Google Ads campaigns.

  • _ga · Google 2 years

    Set by Google Tag (gtag.js) alongside Google Ads. Distinguishes unique users.

  • _ga_<id> · Google 2 years

    Per-property session counter. Created by gtag.js even in an Ads-only setup.

  • IDE · Google DoubleClick 13 months

    Set on doubleclick.net for ad measurement and remarketing.

  • _fbp · _fbc · Meta (Facebook) 90 days

    Meta Pixel — measures Facebook and Instagram ad conversions and enables remarketing.