Conversational AI for Car Dealerships

The AI that powers
millions of car sales.

Time to sell some cars. Visitors type what they want, our AI finds the exact car, collects their details, and drops the lead straight into your CRM, routed instantly to the sales team where that car is located. Proven to increase leads by 2.46× across 500+ dealerships.

Trusted by automotive industry leaders

Saka
Kamux
Renault
Peugeot
Hyundai
Quadis
Holmgrens Bil
Riddermark Bil
Hedin Automotive
Bassadone
Jeep
Moberg Bil
Cardan
Alfa Romeo
Partnering with KeyloopNVIDIA InceptionGoogle Cloud PartnerMeta Business Partner
★ Real results from live deployments, not projections. Outcomes vary by site. Not in these industries? Serviceform fits any customer-facing business →

— Pre-sales

Guide every buyer.

Buyers don't think in dropdowns. They think in sentences like "I need an electric SUV under €600/month" or "family car with great safety for 6 people". Now your inventory page finally gets it.

  • Trained on your live inventory. Knows every brand, trim and price band in stock.
  • Catches impossible requests ("Nissan Juke for a family of 6") and offers real alternatives.
  • Reads monthly-payment budgets vs cash prices. €450/month → 170 matches, not 0.
  • Multilingual by default. DGT eco-labels, slang, regional terms — all handled.
4.2×
More likely to buy Buyers who chat with the agent convert at over four times the rate of those who don't.
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— Sales

Get every lead.

A dealership almost always has a car to sell, so every enquiry is a sale waiting to happen. Mira qualifies each visitor and matches them to something on your lot, whatever they walked in asking for.

  • Qualifies budget, timeline and trade-in before a salesperson lifts a finger.
  • Always has an answer: if the exact model is gone, it offers the closest match you can actually sell.
  • Catches the late-night browsers and routes hot leads to the right salesperson in seconds.
  • Books the test drive while intent is high, on any channel.
+460%
Lead-to-sale uplift Gedauto saw 460% more lead-to-sale conversions after launch.
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— After-sales support

One voice, every channel.

Connect WhatsApp, Instagram, email, SMS and live chat into one inbox. The platform answers what it knows, your team handles the rest, and every buyer feels heard wherever they reached out.

  • Unified inbox across every channel.
  • Knowledge base trained on your live stock, financing, service and trade-in policies.
  • Real-time stock answers. Buyers ask "is it still available?" and get an instant yes or the closest match.
  • Automated answers when the AI is confident. Handover to the right salesperson when it isn't.
83.4%
Answered automatically Of inbound questions resolved without a human stepping in.
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— Lifecycle

Bring them back.

Service appointments. End-of-lease nurture. Trade-in offers when the time is right. The same agent stays with every customer across the full ownership lifecycle.

  • Service reminder campaigns by email, SMS and WhatsApp.
  • End-of-lease + trade-in offers timed to the contract date.
  • Re-engagement flows for buyers who went cold during the consideration phase.
+22%
Repeat-customer rate Of buyers come back for their next car, when the agent keeps the relationship alive.
Contact us
app.serviceform.com/cdp/people/emma-berg
EB

Emma Berg VIP

[email protected] · Helsinki, FI

Lifetime value

€26,099

Orders

3

Avg order

€8.7k

Since

2023

Order history €25,509

VW Golf 1.5 TSIOrder #4021 · 30 May €24,900
Winter tyre setOrder #4188 · 8 Jun €480
Karhu Trail 42Order #4203 · 11 Jun €129
Segments High value Repeat buyer Email · SMS opted in
app.serviceform.com/campaigns

Spring sale — 20% off

Sentto 12,480 contacts · 2 days ago

Audience Repeat buyers No order 60d Opted-in

Spring is here 🌷

20% off your next order — this week only.

Shop the sale

61%

Open rate

18%

Clicked

€24k

Revenue

— Your dashboard

Every number, in one place.

Every conversation, lead and sale your AI touches, measured and attributed in one live dashboard.

Serviceform AI conversations dashboard
Serviceform analytics dashboard
Lead generation dashboard

— The whole platform, in one story

This is your customer. Every tool, one record.

This is the difference between ten apps and one platform: one customer record, shared by every tool you run, from first click to repeat sale. Watch it work on your dealership, step by step. Press play, or click any step.

your-dealership.com
Popups
LIVE CUSTOMER RECORD · CDP
?
Anonymous visitor
Visitor
Looking for
Budget
Appointment
Lifetime value€0
Reachable on Web WhatsApp Email
Segment
One profile. Every tool reads and writes to it — so the AI always knows who it's talking to.
1 / 8

The conversations the AI has had so far look great. We want to replace all our offline chats with this, because it is so much better than our current flows.

Live chat team · Kamux

— Proof

Loved by 1500+ websites.
The brands you already buy from.

Real revenue lifts, every quarter, on every continent.

StockmannRenaultPeugeotRe/MaxInterfloraMaskuVeke
  • Masku case study

    Masku

    “When order details are retrieved and presented to the customer automatically, the same order-related questions no longer reach customer service. This has significantly reduced the daily workload."

    1000+ Average number of leads generated
    Read the case study →
  • RE/MAX case study

    RE/MAX

    “Serviceform will help you get more out of your website. We were able to consistently get 100-150 leads per month with Serviceform. That's a 100% increase from what we used to get!”

    Read the case study →
  • Gedauto case study

    Gedauto

    “Since we started using Serviceform chatbots, we’ve seen a significant change in the way customers contact us. The ability to gain more detailed insights into leads has allowed us to better understand their needs and optimize customer lifecycles.”

    50K In interest
    Read the case study →
In partnership with
  • NVIDIA Inception
  • Google Cloud Partner
  • Meta Business Partner
Reviewed on
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— Behind Serviceform

Built in Europe. With humans.

Offices in Turku, Stockholm, Barcelona, London and Sri Lanka. A real team, in your timezone, shipping every week and building with you.

— Free analysis

Is revenue slipping through the cracks? Let's find out.

Book a free 20-minute call with Daniel. We go through your website, social and automation together, so you see exactly where you are leaving money on the table.

Book a free analysis Reply within one business day

Real talk, no fuss. No slide decks, no pressure to buy.

Daniel Aguilón, Country Manager, Serviceform
Daniel Aguilón Country Manager, Serviceform