How Quadis Gets 10+ Extra Leads Per Day with AI That Actually Knows Cars

12 min mins read
•January 13, 2026
How Quadis Gets 10+ Extra Leads Per Day with AI That Actually Knows Cars

The 11pm Car Buyer Problem

It's Tuesday night. Someone's on the couch, scrolling through Quadis looking at a BYD Seal 6 DM-i.

They have questions. Is it available? What's the real monthly cost? Can they trade in their current car?

Your website says: "Opening hours: Mon-Sat 9am-6pm."

By Wednesday morning, they've test-driven somewhere else.

This happens hundreds of times per week at busy dealerships.

Quadis – one of Spain's largest automotive marketplaces – decided to fix it. Not with more staff. Not with offshore call centers. With AI that actually knows every car in their inventory.

What Makes Quadis Different

Quadis isn't your average dealer. They're a massive marketplace covering:

  • New vehicles across dozens of brands
  • Used and certified pre-owned
  • Renting and leasing programs
  • Motorcycles (including premium brands like VOGE)
  • Vans and commercial vehicles

With traffic in the tens of thousands monthly, they needed something that could scale. Something that could handle a customer asking about a Nissan Qashqai renting deal at the same time another customer is comparing BYD models at midnight.

So we built them an AI that knows every single vehicle in their inventory.

The AI Experience: A Real Conversation

Here's what happens when someone lands on Quadis now:

Customer (11:47pm): "Looking for a family SUV, hybrid, around 35k budget"

AI: "Great choice! Based on your budget, here are three strong options from our current inventory:

  1. BYD Seal U DM-i – Plug-in hybrid with 1,080km total range, €34,990
  2. Kia Sportage HEV – 5-star safety, great tech package, €36,200
  3. Toyota RAV4 Hybrid – Bulletproof reliability, €33,500

Want me to dive deeper into any of these? I can also filter by specific features – 7 seats, panoramic roof, whatever matters to you."

Customer: "The BYD looks interesting. Never heard of them though."

AI: "BYD is actually the world's largest EV manufacturer – bigger than Tesla by volume. The Seal U DM-i specifically gets:

  • 0-100 in 7.9 seconds
  • 5-star Euro NCAP safety rating
  • 10.1" + 12.8" dual screen setup
  • Over-the-air updates like a Tesla

We have several in stock. Want to book a test drive, or should I run some finance numbers first?"

Customer: "What would finance look like?"

AI: "For the Seal U DM-i at €34,990, typical PCP finance runs around €350-400/month depending on deposit and term. I can have our finance team prepare an exact quote – they'd just need a few details. Should I connect you?"

→ Lead captured at 11:52pm

→ Full context saved for the sales team

→ Test drive or finance callback scheduled

The customer didn't fill out a form. They had a conversation.

Why This Isn't Just Another Chatbot

It Actually Knows The Inventory

Most chatbots are glorified FAQ pages. Ask about a specific car and they say "please leave your details."

Quadis's AI knows:

  • Every vehicle currently in stock
  • Real-time pricing and availability
  • Specs, features, and comparisons
  • Finance options per model
  • Renting vs buying vs leasing differences

Ask it "which SUV has the biggest trunk?" and it tells you. Ask "Qashqai or X-Trail for a family of 4?" and it gives you an actual answer.

Multiple Personalities, One Brain

Quadis runs specialized AI chatbots for different intents:

  • New vehicles – Full product knowledge, offers, configurations
  • Used/occasion – History, certification, warranty details
  • Renting – Monthly costs, business vs personal, included services
  • Motorcycles – Different buyer psychology, different questions
  • AI Search – Natural language inventory search ("7 seater under 40k")

Each personality is tuned for its audience, but they share the same brain – the same inventory knowledge, the same CRM integration.

The Renting Secret

Here's something we learned from Quadis: renting conversations convert at 3-4x the rate of purchase conversations.

Why? Because renting buyers:

  • Know exactly what they want (clear monthly budget)
  • Have immediate need (business expense, car replacement)
  • Face lower decision friction (no big purchase anxiety)

The AI recognizes high-intent renting queries and adapts – shorter qualification, faster path to booking.

The CRM Integration That Actually Works

Quadis uses a JSON lead integration with deep error handling. In plain English:

Every qualified lead automatically:

  • Syncs to their CRM in real-time
  • Includes full conversation context
  • Gets routed to the right salesperson
  • Triggers follow-up workflows

The error handling catches:

  • Invalid phone formats → auto-corrected
  • Missing required fields → AI prompts for completion
  • CRM downtime → queued and retried
  • Duplicates → merged, not duplicated

No manual data entry. No copy-paste from chat windows. No leads falling through cracks.

Their sales team spends time selling, not doing admin.

What The AI Can Answer

The range is broader than you'd expect:

Inventory questions:

  • "Is the white Qashqai still available?"
  • "What's the mileage on that used Golf?"
  • "Do you have any 7-seaters in stock?"

Comparison queries:

  • "BYD vs Toyota – which is more reliable?"
  • "Best hybrid SUV under 40k?"
  • "Renting vs buying – what makes sense for 20,000km/year?"

Process questions:

  • "How does your renting program work?"
  • "Can I trade in my current car?"
  • "What documents do I need to buy?"
  • "How long for delivery?"

Finance questions:

  • "What deposit do I need?"
  • "Can I negotiate the price?"
  • "What's included in the renting monthly cost?"

The Results (What We Can Share)

Quadis asked us not to publish their exact numbers – competitive reasons. But here's what we can tell you:

Lead volume: Double-digit leads per day that weren't happening before. These are qualified leads with phone numbers and verified intent, not "contact form submitted" noise.

After-hours capture: A significant percentage of their leads now come outside business hours. 9pm-midnight is prime time for car research.

CRM sync success: Over 99% of leads sync automatically. No manual work.

Conversion quality: Their sales team reports these leads are "warmer" – the AI has already answered basic questions and qualified intent.

Renting program: Massive increase in renting inquiries. The AI actively promotes it when context suggests it's relevant.

The Tech Behind It

Real-time inventory connection:

Quadis's vehicle feed syncs continuously. New stock appears in AI knowledge within hours. Sold vehicles disappear. Prices update automatically.

Natural language understanding:

Spanish and Catalan. Slang, abbreviations, typos. The AI understands "busco un coche familiar hibrido" just as well as a formal query.

Multi-channel deployment:

Website widget. WhatsApp integration. Same AI, same knowledge, different interfaces.

Analytics dashboard:

Conversation volumes, conversion rates, common questions, drop-off points. Data to continuously improve.

What We Learned From Quadis

1. Late-Night Browsers Are Serious Buyers

Peak conversation times are 9pm-11pm. These aren't tire-kickers – they're people doing serious research after work. Traditional business hours miss them entirely.

2. Trade-In Drives Engagement

A huge portion of purchase-intent customers want to discuss trade-in. The AI learned to introduce it early: "Are you trading in your current vehicle?" opens doors.

3. Renting Is Underleveraged

Most dealers bury renting. Quadis now actively promotes it when context suggests a good fit. Result: significantly more renting inquiries.

4. Price Pages = High Intent

Customers on pricing pages convert at 3x the rate of listing pages. The AI detects this and adapts – less browsing help, more "let's make this happen."

The Honest Limitations

What AI does:

  • Answer inventory questions 24/7
  • Qualify leads deeply before handoff
  • Book test drives and callbacks
  • Integrate seamlessly with CRM
  • Handle thousands of conversations simultaneously

What AI doesn't do:

  • Replace test drives (people need to sit in cars)
  • Close complex finance deals (compliance needs humans)
  • Handle emotional complaints (requires empathy)
  • Negotiate final prices (human judgment territory)

The AI gets customers to the point where a human conversation makes sense. It handles the 80% of repetitive questions so your team focuses on the 20% that need expertise.

Quadis Isn't Alone: 330+ Automotive Customers Across Europe

Quadis is one story. Here's the bigger picture:

We're the market leader in automotive AI:

| Country | Customers | Status |

|---------|-----------|--------|

| 🇫🇮 Finland | 150+ | Market Leader |

| 🇪🇸 Spain | 130+ | Fastest growing |

| 🇸🇪 Sweden | 50+ | Expanding |

| 🇵🇹 Portugal | Growing | New market |

| 🇬🇧 UK | Growing | New market |

101%+ Net Revenue Retention

This is the number that matters: more customers expand their usage than leave us.

In an industry where software churn is typically 10-15% annually, our automotive customers are doing the opposite. They're adding dealerships. Expanding to new brands. Upgrading capabilities.

Because the AI actually delivers results.

Who's Using It

Premium brands: Lexus, BMW, Volvo, Maserati, Aston Martin dealers

Volume brands: Hyundai, Toyota, Nissan, Kia, Honda

Motorcycles: Ducati, VOGE, and independent specialists

Multi-brand groups: Large dealer groups managing dozens of locations

Specialty: Caravans, adapted vehicles, commercial fleets

From €150/month single-site dealers to €1,800+/month national groups.

The ROI Reality

Let's be conservative:

  • Assume the AI captures 10 extra leads per day
  • Assume 15% convert to sales (dealer average)
  • Assume €1,500 average margin per vehicle

That's ~45 extra sales per month = €67,500 in margin.

What does the AI cost? A fraction of one salesperson.

The math isn't complicated. The question isn't "can we afford AI?" It's "can we afford to miss these leads?"

Getting Started

Week 1-2: Setup

  • Connect your inventory feed (we work with all major DMS systems)
  • Train AI on your specific offerings and processes
  • Configure CRM integration
  • Set up lead routing rules

Week 3-4: Launch

  • Deploy on your website
  • Optional: Enable WhatsApp
  • Monitor and optimize responses
  • Train your team on lead handling

Ongoing: Optimization

  • Weekly performance reviews
  • Conversation analysis
  • Response improvements
  • New feature rollouts

What you get:

  • AI that knows every vehicle you sell
  • 24/7 customer engagement
  • Qualified leads pushed to your CRM
  • Analytics dashboard
  • Dedicated support

No massive upfront costs. No 12-month lock-ins for new customers. Just results.

The Bottom Line

Quadis transformed from "please leave your details" to "let me help you find your perfect car."

Their customers get instant answers at 11pm. Their sales team gets qualified leads with full context. Their CRM fills automatically.

They're not alone. 330+ automotive companies across Europe trust Serviceform AI. 150+ in Finland. 130+ in Spain. 50+ in Sweden. And growing.

101% net revenue retention. Customers don't leave – they expand.

Your competitors are still asking people to fill out forms. Quadis's customers are having conversations with an AI that knows every car in their inventory.

Ready to join them?