Case Study: How a Premium Real Estate Brokerage Captures 76 Extra Leads with AI

The Problem Every Brokerage Faces

Someone finds a stunning condo on your website. It's 10pm. They have questions.

Is it still available? What are the condo fees? Can they book a viewing?

Your website says: "Contact us during business hours."

By tomorrow morning, they've inquired with three other brokerages.

In real estate, the first agent to respond wins 78% of the time.

Meet Londono Group

Londono Group is one of Montreal's premier real estate brokerages. With 30+ experienced agents, a stunning property portfolio, and a reputation for white-glove service in one of Canada's most competitive markets.

They've built their brand on one principle: exceptional client experience.

But even the best agents can't answer questions at midnight. And in a bilingual city like Montreal, being available in both English and French isn't optional – it's essential.

Londono Group decided to be first. Every time. Without hiring a night shift.

This case study shows exactly how they did it.

The Results

Every single lead includes a phone number and email. These aren't "downloaded a PDF" leads – they're qualified prospects ready for immediate follow-up.

That's 3-4x the industry conversion rate.

The Setup: 3 Bots, 3 Purposes

Londono Group uses three types of AI chatbots, each with a specific job:

1. Frontpage Bot → Redirect + Capture Seller Leads

Where: Homepage and general pages

Purpose: Guide visitors to what they need, capture seller leads

The conversation flow:

> 💬 "Hello! How can I help you?"
>
> • I want to buy
> • I want to rent
> • I want to sell
> • Get in touch with broker

What happens:

• "I want to buy" → Redirects to property search
• "I want to rent" → Redirects to rental listings
• "I want to sell" → Captures seller lead (name, phone, email, property details)
• "Get in touch" → Routes to brokerage inbox

Why it works: Visitors self-qualify immediately. Buyers browse. Sellers become leads.

2. Property Page Bot → Buyer Leads (Dynamic)

Where: Every individual property listing

Purpose: Answer property questions, capture buyer interest, offer seller option

The magic: The bot is automatically created for each property – no manual setup required. It uses the listing agent's name and photo, creating a personal connection.

The conversation flow:

> 💬 "My name is [Agent Name] and I'm the responsible broker for this property. How can I assist you? 😊"
>
> • I'm interested in this property
> • I want to sell my property
> • Get in touch with me

What happens:

• "I'm interested" → Qualifies the buyer (timeline, budget, viewing request) → Captures contact → Routes directly to the listing agent
• "I want to sell" → Captures seller lead → Routes to seller specialists
• "Get in touch" → Direct contact with the listing agent

Bilingual support (French):

> 💬 "Bonjour, je m'appelle [Agent Name] et je suis le courtier responsable de cette propriété. Comment puis-je vous aider? 😊"

This is where the magic happens. Property pages generate the majority of leads because visitors have high intent – they're looking at a specific property.

3. Agent Page Bot → Seller Leads (Dynamic)

Where: Each agent's profile page

Purpose: Capture seller leads, offer free evaluations, direct contact

The magic: The bot uses the agent's photo and name automatically. When someone visits an agent's page and submits a lead, it goes directly to that agent – no middle-man, no lead stealing, no confusion.

The conversation flow:

> 💬 "Hello, [Agent Name] here! I'd love to have a chat with you if you are thinking of selling your residence or want to know more about me and my work 😊"
>
> • I want to sell
> • I want a free evaluation
> • Get in touch with me

Why it works: Agents build their personal brand. Leads generated on their page go to them. Period.

Smart Lead Routing: The Right Lead to the Right Agent

With 30+ agents, lead distribution is critical. No fighting over leads. No manual sorting. No politics.

Here's how Londono's AI routes leads automatically:

The result? Every agent gets leads relevant to their work:

• Listing agents receive buyer inquiries for their properties
• Agents with personal pages receive direct inquiries from prospects who specifically sought them out
• The brokerage receives general leads for fair distribution

No integration required. Every lead arrives via email with complete information:

• Name, phone, email
• Which property or page they were viewing
• Full conversation transcript
• Whether they're buying or selling
• Their timeline and requirements

Where Do Leads Come From?

Key insight: Property pages generate the majority of leads because visitors have the highest intent. A generic chatbot can't answer "what are the condo fees on this unit?" – but a dynamic, property-specific bot can.

Bilingual: English + French

Montreal is bilingual. Londono's AI is too.

The AI automatically responds in the visitor's preferred language – no separate systems, no language barriers, no lost opportunities.

Both English and French bots generate significant leads, ensuring Londono serves all of Montreal.

Why Zero Integration Works

Here's what surprises most brokerages:

Londono Group doesn't need CRM integration to capture leads.

Every lead is sent via email with everything needed for immediate follow-up. The listing agent receives:

✓ Contact details (name, phone, email)
✓ Property of interest
✓ Full conversation transcript
✓ Buyer vs. seller intent
✓ Timeline and requirements

Want CRM integration later? We can do that. But you don't need it to start generating leads today.

The ROI Math

Let's be conservative:

• 76 qualified leads per month
• Assume 10% convert to transactions = 7-8 deals
• Average Montreal commission: $15,000-25,000
• Conservative monthly value: $100,000+ in commission

The AI cost? A fraction of one transaction's commission.

What Makes Londono Group Special

Londono Group isn't just any brokerage. They're:

• Premium positioning – Specializing in Montreal's finest properties
• Bilingual excellence – Serving both English and French-speaking clients with equal quality
• Tech-forward thinking – Embracing AI to enhance, not replace, their personal service
• Agent-first culture – Ensuring their 30+ agents are supported and leads are fairly distributed

The AI doesn't replace their white-glove service – it extends it to 24/7, ensuring no opportunity slips through while maintaining the personal touch Londono is known for.

We've Done This 200+ Times

Londono Group isn't our only success story. We work with 200+ real estate companies across:

• Residential brokerages – Buyer and seller leads
• Commercial real estate – Tenant and investor inquiries
• Property developers – Pre-sale interest capture
• Property management – Tenant inquiries

From solo agents to 100+ agent teams – the same playbook works.

Want to Know What This Would Look Like for Your Brokerage?

Here's the truth: every website is different.

Your traffic patterns, your agent structure, your market – they're unique.

That's why we offer a free website analysis.

Our team has analyzed hundreds of real estate websites. In 15 minutes, we can look at your site and tell you:

• How many extra leads you could realistically capture
• Which pages are leaving money on the table
• The exact setup that would work for your team
• ROI projection based on your traffic

No generic pitch. No cookie-cutter solution. Just honest analysis from people who've done this 200+ times.

The Bottom Line

Londono Group turned their website into a 24/7 lead machine.

76 qualified leads per month.

6.92% conversion rate (vs 1-2% industry average).

Perfect routing to every agent.

Zero integration headaches.

Their competitors ask visitors to fill out forms.

Londono's visitors have conversations with AI that knows the property they're looking at and routes to the right agent.

In real estate, the first to respond wins.

Ready to be first?