If you want to boost your website performance, a chatbot is no longer a nice-to-have, it's a need-to-add.
However, it's important to note not all website visitors have the same goals. Some may be looking for more information about your products or services, while others might be ready to make a purchase.
To ensure your chatbot delivers a great customer experience, it's crucial to follow the right chatbot lead generation strategy and tailor your chatbot to meet your specific needs.
But how do you choose the ideal chatbot for your business and website from the many chatbot examples out there? With so many options to consider, it can be overwhelming to set up a chatbot to generate sales leads.
That's why we're here to help. In this article, I explore the top 10 chatbot examples proven to generate sales leads.
Chatbot examples that generate sales leads #1: Reduce operational costs
Providing excellent customer service is all about consistently meeting customer expectations. You should aim to make their experience with your company quick, easy, personalised, and empathetic.
Now imagine top-notch customer service without any hassle on the customer’s part. Because that’s exactly what chatbots can do for you. By following the best chatbot examples, you can provide excellent customer service while keeping your costs low to generate sales leads.
When customers have a question or issue, they want a solution that‘s quick and easy. With the chatbot lead generation method, you can solve this problem and provide fast and efficient service.
Chatbots answer frequently asked questions, provide product information, and even help troubleshoot issues. With chatbots, you reduce the volume of calls and emails received by customer service representatives, freeing them up to handle more complex issues.
One of the best chatbot examples to be successfully implemented into chatbot lead generation is by Kamux, Finland's largest automotive dealer. They realised their customer base consisted of people looking to either buy or exchange their cars – or sell them.
So, they decided to implement Serviceform's Chatbot on their website, which asks customers directly what they’re looking to do. This helped reduce their customer service costs to a fraction of what they previously were, all while helping to generate sales leads.
Chatbot examples that generate sales leads #2: Build a rapport with your online customers
One of the advantages of using a chatbot lead generation strategy is customers are already showing a strong interest in interacting with them.
Chatbots have an average click-through rate of 40% and an open rate of 85%, both of which are higher than common digital communication channels like email marketing.
This high level of customer engagement makes it easier for businesses to generate sales leads and establish meaningful relationships with their customers. This helps create a seamless customer experience that fosters loyalty and satisfaction.
Linear is another of many excellent chatbot examples that engage its customers. The chatbot on their website offers various options to potential customers, like booking a demo or trying the product for free. Customers can also leave their details or get to know more about the product itself. By providing these options, Linear ensures customers have a positive experience and quickly find the information they need.
Using chatbot examples that customers interact with is an effective way to generate sales leads and leave customers with a positive experience. With well-strategised chatbot lead generation, customers get instant support, and their enquiries are resolved promptly, leading to increased customer satisfaction.
Chatbot examples that generate sales leads #3: Filter and qualify leads
By now, you understand not all website visitors are immediate leads. People who visit your website are at different stages in their customer journey, making it essential to provide the right assistance to each customer depending on where they are in the process.
So how can you achieve this with a single chatbot? The answer lies in identifying the best chatbot use case from the many chatbot examples out there.
By setting up a rule-based chatbot, you can ask pre-qualifying questions to understand the customer's intent and direct them to the appropriate chat flow. With different chat flows set up according to the different paths a customer may take, you can tailor your approach to their needs. Depending on the chat flow, you can also choose to collect customer contact details to generate sales leads that are more likely to close.
Additionally, redirect customers to relevant sections of your website to help them find the best answers to questions. By having an effective chatbot lead generation strategy in place, you can guide customers through their journey, enhancing their overall experience and increasing the likelihood of a successful interaction.
Chatbot examples that generate sales leads #4: Automatic lead routing
We just saw that chatbots are an effective way to pre-qualify and generate sales leads for your business. However, it's important to have a system in place to store and manage those leads effectively.
If your website attracts at least 500 visitors, it's likely at least two-thirds of that traffic interacts with your chatbot. That's why it's essential to set up automatic routing of leads and send all captured leads from the chatbot to a customer relationship management (CRM) tool like Flex xRM.
By looking at chatbot examples, you can see how this process works step by step. Using a CRM tool in conjunction with your chatbot significantly streamlines your chatbot lead generation process and increases the likelihood of successful interactions with potential customers.
RE/MAX Norway, one of the leading real estate companies in Norway is using Serviceform's Chatbots to provide customers with helpful assistance and automatically route leads to the appropriate agents based on the customer's selected area. Agents can focus on following up with potential customers who are interested in their specific areas and increase their chances of closing a deal.
Chatbot examples that generate sales leads #5: Answer FAQs
When customers reach out for support, they expect a prompt response. Chatbot lead generation statistics reveal that 68% of users appreciate the speed at which chatbots answer queries.
Most chatbots are designed to provide quick responses, ensuring that customers receive answers within five seconds of submitting their enquiries. This speedy resolution keeps customers interested and engaged, helping them get the support they need right away.
Among the various chatbot examples, the FAQ-based chatbot offers many benefits. These bots automate common questions, freeing up your team to focus on other business goals and tasks, thereby improving productivity. Customers love getting instant gratification, and providing quick answers through a chatbot helps build a positive brand image plus generate sales leads.
Serviceform’s Chatbot has helped Spanish real estate company, Ibiza Agents, promptly respond to customer enquiries and generate sales leads. By using the chatbot to handle frequently asked questions, the company has been able to improve its response rate and create a better customer experience.
Chatbot examples that generate sales leads #6: Social media chatbot
Did you know that 80% of consumers now prefer to use social media over contact brands? That's a huge opportunity for you to generate sales leads, and enhance your marketing and customer service with chatbot lead generation.
Using social media chatbot examples to automate your customer service brings many benefits to your brand. By learning about their interests and preferences, you can offer more personalised recommendations and products that they'll love.
When it comes to social media chatbots, all the chatbot examples like Facebook, Instagram and WhatsApp chatbots function in the same way. These give you a direct line of communication with your customers that’s useful to help them when they need it. Whether they have a question about your products or services or need assistance with an issue, the chatbot can respond quickly.
Also, you can learn from social media chatbot examples how to generate sales leads that are high potential. By providing a simple way for your customers to communicate, you increase your chances of getting better leads.
Using Serviceform's WhatsApp Chatbot for business, connect with your customers directly through WhatsApp. Whenever a customer interacts with your website chatbot, invite them to connect with you via WhatsApp, making it easy to collect their contact details with their consent – and without any additional steps. This helps streamline customer service and create a better customer experience.
Chatbot examples that generate sales leads #7: Book appointments
Conversational appointment booking chatbot examples show you how to schedule hundreds of appointments in just a few minutes. By using a chatbot to manage your appointments, you eliminate the need for manual scheduling and reduce the risk of errors or double-bookings. Plus, your customers appreciate the convenience of being able to book appointments 24/7, without the need to wait for human help.
Not only that, but a reservation system via the chatbot lead generation method is also a fun and interactive way to allow potential customers to book appointments and generate sales leads.
By integrating with Ourly, our meeting scheduling tool, manage all your appointments easily and in one place. Ourly can be synced with Google, Outlook, or iCloud calendar, making it simpler to stay organised and on top of everything.
With all these tools and chatbot examples at your disposal, you'll never have to put a customer on hold ever again. By using Ourly, Oulun Arvokiinteistot allows their customers to instantly book appointments online, making the overall process more convenient. This has not only saved their customers time and hassle but also helps to generate sales leads.
Chatbot examples that generate sales leads #8: Help customers find the products
Let's say you run a company that sells tea and offers a wide range of tea varieties. A customer may be overwhelmed by the choices and unsure of which tea is right for their taste preferences.
By using a chatbot lead generation strategy, ask the customer a series of questions about their taste preferences, dietary restrictions, and brewing preferences. The chatbot then uses this information to recommend specific tea varieties that are best suited to their needs.
This allows customers to simply interact with the chatbot and receive customised help based on their needs. By providing personalised recommendations and helping customers find the right products and services, you not only generate sales leads but also build trust and loyalty with your customers.
These chatbot examples help you free up your support team to focus on more complex customer enquiries and issues.
Chatbot examples that generate sales leads #9: Get customer insights
One of the best ways to understand customer insights is through the chatbot itself. Chatbots can be tweaked to ask customers specific questions and prompt them to provide feedback on their experience with your company.
The chatbot lead generation approach is used to gather valuable insights into what your customers like and dislike about your products or services, identify pain points, and make necessary improvements.
Also, chatbots are used to collect customer feedback once the customer completes checkout or an interaction. For instance, if a customer contacts your support team with an issue, the chatbot can follow up with a survey to gather feedback on their experience with the support team.
Additionally, chatbots are useful to do market research by asking customers about their preferences, buying habits, and opinions on new product offerings. This information can be used to make informed decisions about your business and improve your greater lead generation strategy.
Using these chatbot examples enables you to make data-driven decisions, and improve your overall customer experience.
Chatbot examples that generate sales leads #10: Calculating chatbots
One of the most overlooked chatbot examples is their ability to assist customers with financial calculations.
Chatbots assist in a range of financial calculations, making it a convenient and accessible service for customers. For example, a chatbot can help customers calculate their mortgage payments or determine their car budget.
Chatbot lead generation techniques provide a seamless experience for customers but are also freeing up support teams to focus on customers' concerns elsewhere.
Instead of navigating a complex financial system or waiting on hold, customers can simply interact with the chatbot and receive real-time assistance with their financial needs.
By using a chatbot to assist in financial calculations, you can even collect data on customer interactions and preferences, and with that generate sales leads. This data is insightful in improving your future customer experience.
Chatbot examples that generate sales leads: Wrapping up
By now you've realised the potential benefits of including a chatbot lead generation strategy into your business plans.
Once you've chosen the right chatbot examples for your business, implementing them into your customer service strategy is simple. With the ability to generate sales leads, chatbots also help take your business to the next level.
If you're interested in exploring other chatbot lead generation tools, we recommend checking out these chatbot templates. There you'll find a variety of chatbot examples.
With Serviceform's free forever DIY plan, you can get started on your chatbot journey right away. This plan is completely free and allows you to implement chatbots into your customer service strategy without any upfront costs. Plus, with our easy-to-use platform, you can create and customise your chatbots without any coding or technical experience.