How Gedauto boosted lead-to-sale conversions by 460% with Serviceform
“Since we started using Serviceform chatbots, we’ve seen a significant change in the way customers contact us. The ability to gain more detailed insights into leads has allowed us to better understand their needs and optimize customer lifecycles.” — Ángel Merino, Marketing Manager, Gedauto Group
Ángel Merino
Director of Marketing
The right solution for automotive leader Gedauto
Gedauto Group is a leading automotive commercial group operating across the provinces of Badajoz and Cáceres in Spain. With nine companies under its umbrella, Gedauto covers the full spectrum of the automotive sector, from passenger vehicles across well-known brands like Peugeot, Opel, Seat, Kia, Citroën, and Cupra, to commercial and industrial vehicles, and even spare parts distribution.
Despite its strong position in the market, Gedauto faced a challenge shared by many large automotive groups: turning high volumes of website traffic into qualified leads. The marketing team reported that their biggest hurdle was the low visitor-to-lead conversion rate compared to the actual web traffic. Even when leads were captured, effective qualification and segmentation remained a weak point. That’s when Gedauto partnered with Serviceform.
A dynamic no-code solution tailored for Gedauto
To transform how leads were captured and qualified, Serviceform implemented two customized chatbots on the Gedauto website, one for the homepage and another for the vehicle listings page. These chatbots worked in two powerful ways. First, they dynamically qualified leads based on customer requirements and then asked additional questions to gather the most relevant information before passing the lead to the sales team. This meant that sales representatives received context-rich leads from the very beginning.
Second, the chatbots improved the customer experience by providing a fast, dynamic, and accessible contact channel. Unlike traditional forms, the interactive chatbot made it easier and more engaging for customers to share their needs. On Gedauto’s side, the Serviceform platform quickly became an invaluable source of data, offering detailed insights into visitor lifecycles, behaviors, and preferences. This level of insight enabled Gedauto to refine both marketing strategies and customer engagement efforts.
Higher-quality leads and remarkable conversion growth
Since implementing Serviceform chatbots, Gedauto has seen measurable improvements across every key metric. In just one semester, the company gained 924 additional leads compared to the previous period. Today, 70% of all leads on their website are captured directly through chatbots, demonstrating a significant shift from traditional conversion forms. Most impressively, the company experienced a 460% increase in lead-to-sale conversions compared to results generated through forms.
For Ángel Merino, Marketing Manager at Gedauto, the transformation was about more than just numbers. He explained that the ability to gain more detailed insights into leads has allowed the company to better understand customer needs. Additionally, it has helped Gedauto optimize consumer lifecycles, offering a clearer view of customer behavior and enabling the marketing team to adapt their strategies more effectively.
Who is Gedauto?
The Gedauto Group is a commercial group made up of nine companies operating in the automotive industry. Their presence spans the Spanish provinces of Badajoz and Cáceres, where they serve a wide and varied customer base. Gedauto’s portfolio includes the sale of new vehicles across every category, from sedans, station wagons, coupes, cabriolets, and SUVs to minivans, while representing major automotive brands such as Peugeot, Opel, Seat, Kia, Citroën, and Cupra. The group is also active in the marketing of commercial and industrial vehicles as well as the distribution of spare parts.
With Serviceform, Gedauto is now equipped not only to capture more leads but also to better understand and serve its customers, paving the way for continued growth.