How ComprarCasa increased qualified leads by 55% with Serviceform
"A Serviceform não é apenas uma plataforma; é um parceiro. O chatbot sa Serviceform ajudou-nos a escalar a geração de leads. Para qualquer agência que queira melhorar a jornada do cliente, recomendo-os absolutamente."
Luis Mario Nunes
Director General, ComprarCasa
The cost of being all hat and no cattle
Luís Mário Nunes and his real estate team had already invested in a well-structured website, one that included a dedicated space for engagement throughout their franchises aimed at sellers, and buyers. Yet despite consistently spending money on ads, the site was underperforming in one critical area: converting the website traffic into qualified leads.
“We were always present on social media, running daily call-to-actions,” said Luís. “But most of our leads were either unqualified or not ready to move forward. We lacked a system that could both engage and qualify.”
Their contact forms worked, but only during business hours. Manual follow-ups caused delays. And many evening or weekend inquiries never converted, simply because no one could respond in time.
A customised chatbot flow to get more conversions
Serviceform’s first suggestion was modest: introduce a generic chatbot to handle basic enquiries. The early results showed a 20% lift in chat engagement, proving bigger gains were possible. It was enough to upgrade to a fully customised Serviceform chatbot tailored to ComprarCasa’s buyer and seller journey.
“Initially we just wanted more leads,” says Luís. “But when we saw how much the chatbot helped, we knew we needed to go further and optimise for quality.”
The upgraded trained chatbot was made to distinguish between seller, buyer, and franchises asking the right questions and directing inquiries to the correct team or location. It automated repetitive conversations, captured contact details, and even pre-qualified prospects using conversation flows.
More qualified leads make a merrier team
In 6 months time, since implementing Serviceform’s custom
trained chatbot, Luís Mário’s team has seen:
- +55% increase in overall lead generation
- 45% of all new contacts now come via chatbot
- +40% boost in lead-to-sale conversions thanks to better qualification
“We’re fully satisfied,” Luís says. “The tool works incredibly well and the support from the Serviceform team means we’re constantly improving performance.”
Perhaps most importantly, the AI chatbot now ensures no lead gets missed after hours. The sales team starts each morning with new, qualified leads already in the inbox, complete with context and next steps.
Who is ComprarCasa?
ComprarCasa is a growing real estate brand in Portugal and Spain that supports a network of independent brokers, helping them grow their own local portfolios under a shared identity. With a lean central team and limited resources, ComprarCasa focuses heavily on building a digital-first brand that can serve both agents and clients efficiently.
Their relationship with Serviceform began with a simple goal: improve how the website captures and qualifies leads. As interest from sellers, buyers, and prospective brokers grew, it became clear that their traditional contact forms weren’t keeping up. After introducing Serviceform’s chatbot, the team saw an immediate jump in lead volume and quality, without adding to their internal workload.
Today, ComprarCasa uses Serviceform’s tools as part of their daily operations.The real estate chatbot helps screen incoming enquiries, guides users to the right contact point, and ensures no opportunity is lost after hours. For a team focused on helping agents succeed independently, having this kind of automated support has become a core part of their customer journey.